- Home - / Glossary # Creative Heuristics Glossary ## What is the eonik performance marketing glossary? Short definitions for paid-social creative terms. Hook rate, hold rate, fatigue, velocity. Full guides live on the pillars. Glossary defers; it does not invent 2026 benchmarks. ## Hook Rate 3-second video views divided by impressions. Whether your opening stops the scroll. Read definition ## Hold Rate 15-second views divided by 3-second views. Whether your ad body retains viewers after the hook. Read definition ## Creative Velocity How fast your team ships testable on-brand ad variants without adding headcount. Read definition ## Ad Fatigue (Auction Decay) Auction-level performance decay when the same creative footprint is shown too many times. Read definition ## Creative Hook The opening 1–3 seconds engineered to interrupt scroll behavior in paid social feeds. Read definition ## The 3-Second Visual Anchor Hook The visual element in the first 3 seconds designed to arrest scrolling without relying on audio. Read definition ## Thumb-Stop Ratio Colloquial term for the rate at which users pause scrolling on your ad. Closely related to Hook Rate. Read definition ## Pattern Interrupt A visual or audio element that breaks expected feed patterns to force attention. Read definition ## Curiosity Gap Hook An opening that teases incomplete information the viewer wants resolved. Read definition ## Pain-Point Hook An opening that states a specific problem the target viewer recognizes immediately. Read definition ## Social Proof Hook An opening that leads with credibility signals. Numbers, testimonials, or authority. Read definition ## High-Pacing UGC Grammars The editing rhythm of UGC ads that maintains visual momentum and prevents drop-off. Read definition ## Variant Supply The number of finished, testable ad variants your team can put in market per week. Read definition ## Creative Testing Stop Rules Pre-committed thresholds for killing or scaling ad variants before gut-check bias sets in. Read definition ## Deterministic Creative Testing Testing where only one structural variable changes at a time to isolate performance drivers. Read definition ## Modular Creative Assembly Production workflow where hooks, bodies, and CTAs are separate components assembled into variants. Read definition ## Algorithmic Evasion Tactics for TikTok Structural strategies to prevent TikTok from flagging an ad as duplicate or fatigued content. Read definition ## Auction Decay Performance degradation as an ad exhausts high-intent audience segments in the auction. Read definition ## Creative Footprint The structural metadata an ad auction uses to identify a creative as duplicate or fatigued. Read definition ## Frequency Signal How often the same user sees your ad. A leading indicator of fatigue. Read definition ## Body Retention Whether viewers stay engaged after the hook. Measured by Hold Rate. Read definition ## CPM Inflation Rising cost per thousand impressions often preceding CPA spikes during fatigue. Read definition ## Brand Kit Compliance Locking fonts, colors, logos, and safe zones so every exported ad stays on brand. Read definition ## Creative Readout Discipline Structured process for interpreting test results without gut-check bias. Read definition ## ROAS Decay Diagnosis Framework for determining whether ROAS drops are creative, audience, or offer driven. Read definition ## Start here (commercial pillars) Full guides at root. Metrics, workflows, and frameworks. Glossary defers; it does not duplicate. ### What Is Hold Rate? 15-second views ÷ 3-second views. Whether your ad body retains viewers after the hook. ### What Is Hook Rate? 3-second views ÷ impressions. Whether your opening stops the scroll. ### What Is Creative Velocity? How fast your team ships testable on-brand variants without adding headcount. ### What Is a Creative Hook? The opening seconds engineered to interrupt scroll behavior in paid social feeds. ### How Ad Fatigue Actually Works Why CPA rises when the auction sees the same creative footprint too many times. ### Why Is ROAS Dropping? Diagnostic framework for performance decay. Creative, audience, or offer. ### Creative Testing Math Stop rules, variant supply, and readout discipline for paid social teams. ### How to Generate AI Ads Generate → assemble → ship. Clips are not ads; the Mac app finishes the cut. ### Ad Variant Testing Workflow Isolate one variable, sandbox in Ads Manager, read versus your baseline. ### UGC Ad Variant Framework Modular UGC parts reassembled into on-brand variants you approve. ## Hook types Opening patterns for paid social. Read the creative-hook pillar first, then these definitions. ### Pattern interrupt Break the scroll expectation in the first frames. ### Curiosity gap Open a question the body has to answer. ### Pain-point hook Name the felt problem before the product. ### Social-proof hook Lead with evidence, not a logo sting. ### Visual anchor One concrete image that holds attention into the body. ### Creative footprint Why the auction treats near-duplicates as the same ad. ### Programmatic creative Modular parts recombined into variants, not automated media buying. ## Operator essays Problem and workflow pages beside the pillars. Compact list so mobile stays scannable. - Ad fatigue symptoms What to watch in Ads Manager when the same footprint saturates. - Winning ad formula Structure you can test, not a secret auction score. - Structural ad arbitrage Steal structure from the library; assemble on-brand; read your account. - Programmatic creative architecture Parts, slots, and assembly, not automated media buying. - Meta ads benchmarks (2026) No official league table. Read metrics against your baseline. - Meta Andromeda update What operators actually change when retrieval shifts. - AI advertising Clips are not ads. Generate, assemble, approve. - AI UGC vs traditional UGC When synthetic talent helps and when it does not. - Best AI for ad creation Match the tool to the bottleneck, not the hype cycle. - AI for product ads Product footage + AI clips → finished on-brand cuts. - Creative testing on a limited budget Sandbox discipline when you cannot flood the auction. - AI ad skills and time Where human approval still earns the hour. - Automated ad reporting Signal clarity vs finishing the next cut. - Hire an AI video editor? Labor vs software when the gap is assembly. ## FAQ What is the eonik performance marketing glossary? + − Short definitions for paid-social creative terms. Hook rate, hold rate, fatigue, velocity. Full guides live on the pillars. Glossary defers; it does not invent 2026 benchmarks. Does the glossary invent 2026 benchmarks? + − Glossary defers; it does not invent 2026 benchmarks. Where are the full guides? + − Full guides live on the pillars. Glossary defers; it does not duplicate. What terms are covered? + − Hook rate, hold rate, fatigue, and creative velocity. Hook types and operator essays sit beside the pillars. Download for Mac Free, no card · macOS 15+ · Apple silicon