- Body Retention | Performance Marketing Glossary | eonik Pricing Download 
# Body Retention

## What is Body Retention?

Body retention describes how well the ad body keeps viewers who passed the hook. Hold Rate (15s views ÷ 3s views) is the standard metric. Low body retention means the opening promise was not delivered in the first 8–12 seconds.

 Abinash · June 9, 2026 · Updated August 13, 2026 

Testing cluster

Pillar: Creative testing math 

 Variant workflow 

- Hook rate 

- Hold rate 

- Ad fatigue 

- Creative velocity 

- UGC framework 

- How to read Meta metrics 

- Limited-budget tests 

- Programmatic creative 

## What is Body Retention?

Body retention describes how well the ad body keeps viewers who passed the hook. Hold Rate (15s views ÷ 3s views) is the standard metric. Low body retention means the opening promise was not delivered in the first 8–12 seconds.

This term defers to the pillar guide. Formulas, how to read them, what to make next:

 Read the canonical guide → 
## Where it shows up in a test

Diagnose body retention before rewriting hooks. High Hook + low Hold → fix body payoff, not opening.

## How to use it in eonik

Diagnose body retention before rewriting hooks. High Hook + low Hold → fix body payoff, not opening.

## What usually breaks

- Inventing a published Body Retention benchmark.

- Treating the glossary as a spend rule.

- Skipping the pillar guide when one exists.

## FAQ

### What is Body Retention?

Body retention describes how well the ad body keeps viewers who passed the hook. Hold Rate (15s views ÷ 3s views) is the standard metric. Low body retention means the opening promise was not delivered in the first 8–12 seconds.

### How do performance teams apply Body Retention?

Diagnose body retention before rewriting hooks. High Hook + low Hold → fix body payoff, not opening. Isolate one variable. Compare to your baseline, not a published benchmark. eonik is a Mac app for ads. You approve every cut. It never spends. Download for Mac when assembly is the gap.

### Does eonik publish a Body Retention benchmark?

No. There is no official eonik or Meta league table for Body Retention. Compare variants in the same account and window. eonik is a Mac app for ads. You approve every cut. It never spends. Download for Mac when assembly is the gap.

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