Glossary / S # Safe zone What it means The part of a tall ad that the platform’s own profile icon and call-to-action will not cover. On Instagram Stories and Reels, Meta asks you to keep about 14% of the top, 35% of the bottom and 6% of each side free of text, logos and other key parts. 1 Also called Safe area Applies to 9:16 ads on Stories and Reels Set by Each platform, in its ad specs Abinash Senapati Founder, eonik Updated 25 Oct 2026 Checked against Meta’s ad specs on 25 Oct 2026 ## In pixels The percentages stay the same at every size; the pixels change with it. Size Top Bottom Each side Room left 1440×2560 358 px 896 px 86 px 1267×1306 px 1080×1920 269 px 672 px 65 px 950×979 px Meta’s percentages worked out for each size. 1 ONDERA First mile. Arc 01. $140 launch price Shop the drop *Launch price until Oct 31. 1440×2560 · top 14% · bottom 35% · sides 6% The bands to keep clear on a Story, over a sample ad. From Meta’s Stories ad specs. 1 ## What covers it The platform’s own interface, drawn over the ad. Meta asks for about 14% of the top, 35% of the bottom and 6% of each side to be kept free of text, logos and other key parts. 1 It names two things the bands keep clear of: the profile icon and the call-to-action, which would otherwise cover what is there, and it gives the same numbers for Stories and for Reels. 1 2 Feed ads have no band in Meta’s guide: its Feed image page lists the 4:5 shape and the size, and no safe zone. 3 ## A worked example Example numbers. A Story at 1440×2560 has a legal line 40 px tall, placed 60 px above the bottom edge. The bottom band is 35% of 2560, so 896 px: the line sits inside it, under the call-to-action. To clear it, the line’s bottom edge has to be at least 896 px above the bottom, which is 1664 px from the top or higher. Move it up, and move the price and button up with it, since they sit above it. ## How to use it Draw the bands on the tall layout before you place any copy, then fit the logo, headline, price and legal line into the room that is left. The photo can run under the bands; only the parts someone must read or see should stay out of them. Check it on every 9:16 size of a set, since one copy change can push a line into the bottom band. ## Common mistakes - The legal line at the very bottom . It sits in the 35% band, where the call-to-action is drawn. - The logo in the top corner . It sits in the 14% band, where the profile icon is drawn. - Checking the layout without the bands . A flat preview shows nothing covered; check with the bands drawn on. ## Sources - Image ad specs on Instagram Stories , Meta Ads Guide . 9:16, 1440×2560, and the 14% / 35% / 6% safe zone. Checked 25 Oct 2026 - Video ad specs on Instagram Reels , Meta Ads Guide . 9:16, 1440×2560, the same safe zone. Checked 25 Oct 2026 - Image ad specs, Facebook Feed , Meta Ads Guide . 4:5, 1440×1800. Checked 25 Oct 2026 ## Related How to resize one ad into every placement Learn Aspect ratio Glossary Placement Glossary On this page In pixels What covers it A worked example How to use it Common mistakes Sources ## Make your next ad in eonik. Download for Mac Free to start. No card.