- Thumb-Stop Ratio | Performance Marketing Glossary | eonik Pricing Download 
# Thumb-Stop Ratio

## What is Thumb-Stop Ratio?

Thumb-stop ratio describes how often a user's thumb pauses on your ad in the feed. On Meta and TikTok it maps closely to Hook Rate (3-second views ÷ impressions). It is an attention metric, not a conversion metric. Read it against your own account. eonik is a Mac app for ads: consider what to make next, then the on-brand cut. You approve. It never spends.

 Abinash · June 9, 2026 · Updated August 13, 2026 

Testing cluster

Pillar: Creative testing math 

 Variant workflow 

- Hook rate 

- Hold rate 

- Ad fatigue 

- Creative velocity 

- UGC framework 

- How to read Meta metrics 

- Limited-budget tests 

- Programmatic creative 

## What is Thumb-Stop Ratio?

Thumb-stop ratio describes how often a user's thumb pauses on your ad in the feed. On Meta and TikTok it maps closely to Hook Rate (3-second views ÷ impressions). It is an attention metric, not a conversion metric. Read it against your own account. eonik is a Mac app for ads: consider what to make next, then the on-brand cut. You approve. It never spends.

This term defers to the pillar guide. Formulas, how to read them, what to make next:

 Read the canonical guide → 
## Where it shows up in a test

Treat thumb-stop as Hook Rate proxy. Optimize openings first; do not scale spend on high thumb-stop with collapsing Hold Rate.

## How to use it in eonik

Treat thumb-stop as Hook Rate proxy. Optimize openings first; do not scale spend on high thumb-stop with collapsing Hold Rate.

## What usually breaks

- Inventing a published Thumb-Stop Ratio benchmark.

- Treating the glossary as a spend rule.

- Skipping the pillar guide when one exists.

## FAQ

### What is Thumb-Stop Ratio?

Thumb-stop ratio describes how often a user's thumb pauses on your ad in the feed. On Meta and TikTok it maps closely to Hook Rate (3-second views ÷ impressions). It is an attention metric, not a conversion metric. eonik is a Mac app for ads. You approve every cut. It never spends. Download for Mac when assembly is the gap.

### How do performance teams apply Thumb-Stop Ratio?

Treat thumb-stop as Hook Rate proxy. Optimize openings first; do not scale spend on high thumb-stop with collapsing Hold Rate. Isolate one variable. Compare to your baseline, not a published benchmark. eonik is a Mac app for ads. You approve every cut. It never spends. Download for Mac when assembly is the gap.

### Does eonik publish a Thumb-Stop Ratio benchmark?

No. There is no official eonik or Meta league table for Thumb-Stop Ratio. Compare variants in the same account and window. eonik is a Mac app for ads. You approve every cut. It never spends. Download for Mac when assembly is the gap.

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