Learn / Every size # Ad sizes for 2026, on every platform The sizes each platform lists for its main placements, in one table, and how to plan a whole set from a handful of layouts. Abinash Senapati Founder, eonik Updated 27 Oct 2026 4 min read Every size checked against the platform’s own page on 27 Oct 2026 The short answer Five shapes cover nearly every ad placement: 9:16 tall (Stories, Reels, TikTok, Shorts), 4:5 portrait (Facebook and Instagram Feed), 1:1 square, 16:9 wide video (YouTube in-stream) and the display banner sizes. Meta lists 1440 × 2560 for tall and 1440 × 1800 for portrait; 2 1 YouTube lists 1920 × 1080 for wide; 9 Google accepts 20 display sizes. 11 - Tall 9:16 is the shape most placements share: Meta lists 1440 × 2560 for Stories and Reels. 2 - Feed on Facebook and Instagram is 4:5 at 1440 × 1800. 1 5 - YouTube in-stream is 16:9 at 1920 × 1080; Shorts prioritises 9:16. 9 10 - Plan the set by shape, not by platform: one layout per shape serves every placement that shares it. On this page Find each placement in the plan Group the placements by shape Keep each shape clear where its platforms ask Make one layout per shape, then fit the rest File and length limits, side by side Common mistakes Questions Sources A media plan names placements, and each platform publishes its own size for each one. Read one platform at a time and the list looks endless; put them side by side and most of it is the same handful of shapes. That is the useful way to read sizes: as shapes to lay out, each serving several placements at once. Every value below was read from the platform’s own page on 27 October 2026. Each platform has its own page with every placement in full: Facebook, Instagram, TikTok, YouTube and Google Display. What you need - The media plan, with every placement the campaign runs on. - Your finished master, with its layers if you have them. - The platform pages for anything the plan names that is not in the table below. ## Step 1 Find each placement in the plan The main placements on each platform, with the shape and size its own page lists: Platform Placement Shape Size listed (px) Facebook 1 Feed 4:5 1440 × 1800 Facebook 2 Stories and Reels 9:16 1440 × 2560 Facebook 3 Marketplace, search results, right column 1:1 at least 1080 × 1080 Facebook 4 In-stream video 16:9 or 1:1 at least 1080 × 1080 Instagram 5 Feed and Explore images 4:5 1440 × 1800 Instagram 6 Stories and Reels 9:16 1440 × 2560 Instagram 7 Feed and Explore video 9:16 1080 × 1920 TikTok 8 In-feed, vertical (recommended) 9:16 540 × 960 or larger YouTube 9 In-stream and in-feed 16:9 1920 × 1080 YouTube 9 Shorts 9:16 1080 × 1920 YouTube 9 Square 1:1 1080 × 1080 Google Display 11 Image ads 20 sizes From 300 × 50 to 970 × 250 From each platform’s own page, read on 27 October 2026. TikTok from the Internet Archive’s copy of 20 April 2026 (last updated March 2026). Each platform’s page has the full list, including the smaller placements and the file limits: Facebook , Instagram , TikTok , YouTube and Google Display . ## Step 2 Group the placements by shape Read across the table by shape rather than by platform, and the plan becomes a few layouts: Shape Placements it serves Make it at 9:16 tall Facebook and Instagram Stories and Reels, Instagram Feed video, TikTok in-feed, YouTube Shorts 1440 × 2560 4:5 portrait Facebook and Instagram Feed images, Instagram Explore 1440 × 1800 1:1 square Facebook Marketplace, search and right column, YouTube square 1440 × 1440 16:9 wide YouTube in-stream and in-feed, Facebook in-stream 1920 × 1080 Display Google’s 20 image ad sizes, in four groups Each size Grouped from the table above. “Make it at” is the largest size any placement in the group lists, so the file only ever scales down. Make the tall master at 1440 × 2560 even for TikTok and Shorts, which list smaller sizes: it is the same shape, and one file then serves every tall placement in the plan. ## Step 3 Keep each shape clear where its platforms ask Only some placements publish areas to keep clear, and they differ. On a tall layout that serves several, keep clear the union of them: Placement What its platform asks Facebook and Instagram Stories and Reels 2 6 14% of the top, 35% of the bottom, 6% of each side TikTok in-feed 8 Depends on shape and caption length; TikTok offers safe zone files YouTube Shorts 10 No percentages; a side panel of buttons and a call to action button Feed, square, wide and display None given What each platform’s page says about areas it covers, read on 27 October 2026. Meta’s bands are the only ones published as numbers, so lay the tall master out inside them first, then check it against TikTok’s safe zone file and a Shorts preview. What passes all three reads in full everywhere it runs. ## Step 4 Make one layout per shape, then fit the rest Start with the shape that serves most of the plan, usually the tall one, at its largest size. Then lay out each other shape again around the same parts (photo, logo, headline, price, button, legal line) rather than cropping the first. A crop keeps one window of the master: from a square to a 728 × 90 banner it keeps 12% of the height, and from 4:5 to 9:16 it keeps 70% of the width. - One layout per shape in the plan Not one per placement. - Each made at the largest size its placements list So it only scales down. - Every tall version inside the strictest bands Meta’s numbers, then TikTok’s file and a Shorts preview. - Every version carries the same price and legal line Checked side by side before the set goes out. ## File and length limits, side by side Sizes are half of what gets an ad rejected; the other half is the file. Each platform’s limits for the main placements: Platform Largest file Length Formats Facebook Feed video 12 4 GB 1 second to 241 minutes MP4, MOV or GIF Instagram Reels 6 Not stated on the page Not stated on the page MP4 or MOV; no licensed music TikTok in-feed 8 500 MB Up to 10 minutes .mp4, .mov, .mpeg, .3gp, .avi YouTube video ads 9 Under 256 GB 15 seconds recommended .MPG recommended; .MP4 and .MOV accepted Google Display image ads 11 150 KB Animation stops by 30 seconds GIF, JPG or PNG From each platform’s own page, read on 27 October 2026. Facebook’s video limits are on its Feed video page. The two that catch people are opposite ends of the scale: Google’s 150 KB for a display image, which a photo saved at full quality can pass, and TikTok’s 500 MB for video, which a long, high-resolution export can pass. Export each with its limit in mind rather than one setting for everything. ## Common mistakes - Making one file per placement . Twelve placements are usually four or five shapes. - Making the tall master at 1080 × 1920 because an old chart said so, then needing a sharper one for Meta . - Cropping the tall version from the feed version . The logo and the price sit where the crop cuts. Doing this in eonik Open the master and choose Resize, pick every placement in your media plan, and eonik groups them by shape, lays out each shape around the same parts, and shows every size side by side for you to check before it makes them. How to resize one ad into every placement → ## Questions ### What is the best size for a social media ad? There is no one size: it depends on the placement. The shape most placements share is 9:16, which Meta lists at 1440 × 2560 for Stories and Reels; feeds on Facebook and Instagram use 4:5 at 1440 × 1800. 2 1 ### Is 1080 × 1920 or 1440 × 2560 right for Stories? Both are 9:16. Meta’s Stories and Reels pages now list 1440 × 2560, and some placements, such as Instagram Feed video, still list 1080 × 1920. Make it at 1440 × 2560 and it scales down to every tall placement. 2 7 ### How many sizes does one campaign need? As many as the placements it runs on, but only as many layouts as shapes: usually tall, portrait and square for social, plus wide for YouTube and the display groups if the plan includes them. ## Sources - Image ad specs, Facebook Feed , Meta Ads Guide . 4:5, 1440 × 1800. Checked 27 Oct 2026 - Image ad specs, Facebook Stories , Meta Ads Guide . 9:16, 1440 × 2560, the 14% / 35% / 6% safe zone. Checked 27 Oct 2026 - Image ad specs, Facebook Marketplace , Meta Ads Guide . 1:1, at least 1080 × 1080. Checked 27 Oct 2026 - Video ad specs, Facebook in-stream video , Meta Ads Guide . 16:9 or 1:1, length by device. Checked 27 Oct 2026 - Image ad specs, Instagram Feed , Meta Ads Guide . 4:5, 1440 × 1800. Checked 27 Oct 2026 - Video ad specs, Instagram Reels , Meta Ads Guide . 9:16, 1440 × 2560, the same safe zone, what Reels ads may not contain. Checked 27 Oct 2026 - Video ad specs, Instagram Feed , Meta Ads Guide . 9:16, 1080 × 1920. Checked 27 Oct 2026 - TikTok Auction In-Feed Ads (Internet Archive copy of 20 April 2026) , TikTok Ads Manager Help Center . Non-Spark sizes, formats, length, file size and bitrate; safe zone depends on shape and caption length; page last updated March 2026. Checked 27 Oct 2026 - Video ads specs and format requirements , Google Ads Help . 16:9 at 1920 × 1080, 9:16 at 1080 × 1920, 1:1 at 1080 × 1080, 15 seconds recommended. Checked 27 Oct 2026 - YouTube Shorts ads: asset specs and best practices , Google Ads Help . Vertical 9:16 is prioritised for Shorts; horizontal and square are also supported. Checked 27 Oct 2026 - Uploaded display ads specifications , Google Ads Help . The 20 accepted sizes for image ads; GIF, JPG or PNG up to 150 KB; animation up to 30 seconds. Checked 27 Oct 2026 - Video ad specs, Facebook Feed , Meta Ads Guide . 4:5, 1440 × 1800. Checked 27 Oct 2026 ## Read next Facebook ad sizes for 2026 Learn Instagram ad sizes for 2026 Learn How to resize one ad into every placement Learn Free ad resizer: fit one picture to every size Tool On this page Find each placement in the plan Group the placements by shape Keep each shape clear where its platforms ask Make one layout per shape, then fit the rest File and length limits, side by side Common mistakes Questions Sources ## Make your next ad in eonik. Download for Mac Free to start. No card.