Learn / Every size # Google Display ad sizes for 2026 Every size Google lists for uploaded image ads, its file limits, and how four layouts cover all of them. Abinash Senapati Founder, eonik Updated 27 Oct 2026 4 min read Sizes checked against Google Ads Help on 27 Oct 2026 The short answer Google accepts 20 sizes for uploaded image ads on the Display Network, from a 300 × 50 mobile banner to a 970 × 250 billboard, as GIF, JPG or PNG files of 150 KB or less; animation must stop within 30 seconds. 1 Grouped by shape, four layouts cover all of them: wide banners, rectangles, tall skyscrapers and mobile strips. - Google lists 20 sizes for uploaded image ads, in four groups: square and rectangle, skyscraper, leaderboard and mobile. 1 - Every file must be GIF, JPG or PNG and 150 KB or less. 1 - Animated GIFs must stop within 30 seconds and run slower than 5 frames a second. 1 - Four layouts, one per shape, cover every size. A crop of one master loses the edges on the wide and tall ones. On this page Find the sizes in your plan on Google’s list Make every file fit Google’s limits Group the sizes into four layouts Fixed sizes or responsive display ads What to drop on the smallest sizes Before the set goes out Common mistakes Questions Sources Display ads come in more sizes than any other placement: Google lists 20 for uploaded image ads, and a media plan usually asks for a handful of them. They run from almost square to more than ten times wider than tall, so no single picture fits them all. Every size below was read from Google Ads Help on 27 October 2026, with Google’s own name for it. What you need - The list of display sizes your media plan asks for. - Your finished master, with its layers if you have them. - An export tool that can hit 150 KB per file. ## Step 1 Find the sizes in your plan on Google’s list Google groups the sizes it accepts for uploaded image ads into four kinds. The last column is each size’s width divided by its height: under 1 is tall, over 1 is wide. Group Size (px) Google’s name Width ÷ height Square and rectangle 1 200 × 200 Small square 1.00 Square and rectangle 1 240 × 400 Vertical rectangle 0.60 Square and rectangle 1 250 × 250 Square 1.00 Square and rectangle 1 250 × 360 Triple widescreen 0.69 Square and rectangle 1 300 × 250 Inline rectangle 1.20 Square and rectangle 1 336 × 280 Large rectangle 1.20 Square and rectangle 1 580 × 400 Netboard 1.45 Skyscraper 1 120 × 600 Skyscraper 0.20 Skyscraper 1 160 × 600 Wide skyscraper 0.27 Skyscraper 1 300 × 600 Half-page ad 0.50 Skyscraper 1 300 × 1050 Portrait 0.29 Leaderboard 1 468 × 60 Banner 7.80 Leaderboard 1 728 × 90 Leaderboard 8.09 Leaderboard 1 930 × 180 Top banner 5.17 Leaderboard 1 970 × 90 Large leaderboard 10.78 Leaderboard 1 970 × 250 Billboard 3.88 Leaderboard 1 980 × 120 Panorama 8.17 Mobile 1 300 × 50 Mobile banner 6.00 Mobile 1 320 × 50 Mobile banner 6.40 Mobile 1 320 × 100 Large mobile banner 3.20 Sizes and names from Google Ads Help, Uploaded display ads specifications, read on 27 October 2026. Width ÷ height worked out from each size. Some sizes show only in certain regions, Google notes, so a size missing from your reports may be one your audience’s region does not serve. 1 ## Step 2 Make every file fit Google’s limits Image ads have strict file limits, and they apply to every size, including the largest: Limit What Google lists File types GIF, JPG, PNG Largest file 150 KB Animation length 30 seconds or less; it may loop, but must stop by 30 seconds Animation speed Slower than 5 frames a second From Google Ads Help, Uploaded display ads specifications, read on 27 October 2026. The 150 KB limit is the one that catches people: a 970 × 250 billboard with a photo, saved at full quality, can be larger. Export as JPG for photos and PNG for flat colour and type, and lower the quality on the largest sizes until each file passes, checking that the small text still reads. ## Step 3 Group the sizes into four layouts Sizes with similar shapes can share a layout, scaled. Grouped by width ÷ height, the 20 sizes fall into four layouts: Layout Sizes (px) How the parts sit Near square 200 × 200, 250 × 250, 300 × 250, 336 × 280, 580 × 400 Photo above or beside the words, logo in a corner Tall 120 × 600, 160 × 600, 300 × 600, 300 × 1050, 240 × 400, 250 × 360 Stacked: logo, photo, headline, price, button Wide 468 × 60, 728 × 90, 930 × 180, 970 × 90, 970 × 250, 980 × 120 In a row: photo at one end, words, then price and button Mobile strip 300 × 50, 320 × 50, 320 × 100 Logo, one line and a button, little else Sizes from Google’s list, grouped by their width ÷ height. Where the parts sit is a starting layout, not Google’s rule. Lay out one size in each group, then fit the others in the same group to it. A crop of one master across all four would keep 12% of a square’s height on a 728 × 90, which is why the wide and tall groups need their own layouts. ## Fixed sizes or responsive display ads Google offers two kinds of display ad. Image ads show your files exactly as you made them, in the sizes above. Responsive display ads take your headlines, logos, images and descriptions separately and let Google assemble an ad for each slot. 2 Responsive ads cover more slots with less work; image ads keep every size looking the way the brand approved it. You can use both: responsive ads for the slots you did not make, and image ads in the sizes the media plan names. ## What to drop on the smallest sizes The mobile strips and the narrow skyscrapers do not have room for every part of the master. Decide before you lay them out which parts each size keeps, and write it down, so the decision is made once rather than on every size. A common order: keep the logo, the offer and the button on every size; keep the photo where there is room; keep the legal line wherever the ad’s claim needs it, at a size someone can read; shorten the headline on the smallest sizes rather than shrinking it until it cannot be read. ## Before the set goes out - Every size in the plan is on Google’s list And named by its size. - Every file is 150 KB or less GIF, JPG or PNG. - Animations stop by 30 seconds And run slower than 5 frames a second. - The price and legal line match the master On every size that carries them. ## Common mistakes - Cropping one master into every size . The wide and tall sizes lose the logo and the price. - Saving the billboard at full quality and finding it over 150 KB when it is uploaded . - Shrinking the legal line on the mobile strip until no one can read it . Doing this in eonik Open the master and choose Resize, pick the display sizes from your media plan, and eonik lays out each shape around the same parts, then shows every size side by side for you to check before it makes them. How to lay out a banner ad → ## Questions ### What are the most used Google Display ad sizes? Google does not rank them on its specs page, and neither do we: start from the sizes your media plan names. Every size Google accepts for image ads is in the table above, from 300 × 50 to 970 × 250. 1 ### How large can a Google Display image ad file be? 150 KB, for every size, as a GIF, JPG or PNG. 1 ### Can Display ads be animated? Yes, as GIFs that stop within 30 seconds and run slower than 5 frames a second. 1 ## Sources - Uploaded display ads specifications , Google Ads Help . The 20 accepted sizes for image ads; GIF, JPG or PNG up to 150 KB; animation up to 30 seconds. Checked 27 Oct 2026 - About common sizes for responsive display ads , Google Ads Help . Common display sizes on computers and mobile. Checked 25 Oct 2026 ## Read next How to lay out a banner Learn How to resize one ad into every placement Learn Aspect ratio Glossary Free ad resizer: fit one picture to every size Tool On this page Find the sizes in your plan on Google’s list Make every file fit Google’s limits Group the sizes into four layouts Fixed sizes or responsive display ads What to drop on the smallest sizes Before the set goes out Common mistakes Questions Sources ## Make your next ad in eonik. Download for Mac Free to start. No card.