Learn / Every size # Instagram ad sizes for 2026 What Meta’s Ads Guide lists for each Instagram placement, including the one most charts get wrong, and how to make the set from one master. Abinash Senapati Founder, eonik Updated 27 Oct 2026 4 min read Every size checked against Meta’s Ads Guide on 27 Oct 2026 The short answer Meta’s Ads Guide lists 4:5 at 1440 × 1800 for Instagram Feed and Explore images, and 9:16 at 1440 × 2560 for Stories and Reels, keeping about 14% of the top, 35% of the bottom and 6% of each side clear. 1 2 For Feed video it lists 9:16 at 1080 × 1920, not 4:5. 5 - Feed and Explore images are 4:5 at 1440 × 1800. 1 4 - Stories and Reels are 9:16 at 1440 × 2560, with 14% of the top, 35% of the bottom and 6% of each side kept clear. 2 3 - Feed and Explore video are 9:16 at 1080 × 1920 on Meta’s pages, not the 4:5 most charts give for the Feed. 5 8 - Reels ads may not use licensed music, GIFs or product tags. 7 On this page Look up the image size for each placement Look up the video size for each placement Keep Stories and Reels clear where Meta asks Make the 4:5 and the 9:16, then lay the rest out The words and the export Before the set goes out Common mistakes Questions Sources Instagram has four places an ad runs (the Feed, Stories, Reels and the Explore home grid) and two shapes between them. Most size charts treat the Feed as one size for everything; Meta’s own pages give a different shape for Feed video than for Feed images, which is easy to miss. Every value below was read from Meta’s Ads Guide on 27 October 2026, one page per placement, and each row links to its page. What you need - The Instagram placements your campaign runs on. - Your finished master, with its layers if you have them. - Original or royalty-free sound for any Reels version. ## Step 1 Look up the image size for each placement Images use two shapes on Instagram: portrait 4:5 where people scroll a grid or feed, and tall 9:16 where the ad fills the screen. Placement Shape Size Meta lists (px) Keep clear Limits Instagram Feed 1 4:5 1440 × 1800 None given JPG or PNG, up to 30 MB, at least 500 px wide Instagram Stories 2 9:16 1440 × 2560 14% top, 35% bottom, 6% each side JPG or PNG, up to 30 MB, at least 500 px wide Instagram Reels 3 9:16 1440 × 2560 14% top, 35% bottom, 6% each side JPG or PNG, up to 30 MB, at least 500 px wide Instagram Explore home 4 4:5 1440 × 1800 None given JPG or PNG, up to 30 MB, at least 500 px wide Image ads, as Meta’s Ads Guide lists them for each Instagram placement, read on 27 October 2026. Meta gives the clear bands only on the tall placements. A 4:5 Feed image has no bands to keep, so its words can sit closer to the edges than a Story’s can. ## Step 2 Look up the video size for each placement On Instagram, every video placement Meta lists is 9:16. Stories and Reels ask for 1440 × 2560; the Feed and Explore pages list 1080 × 1920. Placement Shape Size Meta lists (px) Keep clear Limits Instagram Feed 5 9:16 1080 × 1920 None given MP4, MOV or GIF, 1 second to 60 minutes, up to 4 GB Instagram Stories 6 9:16 1440 × 2560 14% top, 35% bottom, 6% each side MP4, MOV or GIF, 1 second to 60 minutes, up to 4 GB Instagram Reels 7 9:16 1440 × 2560 14% top, 35% bottom, 6% each side MP4 or MOV; no licensed music, GIFs or product tags Instagram Explore home 8 9:16 1080 × 1920 None given MP4, MOV or GIF, 1 second to 60 minutes, up to 4 GB Video ads, as Meta’s Ads Guide lists them for each Instagram placement, read on 27 October 2026. Reels ads have a list of things they may not contain: Reels published before 15 October 2021, licensed music, a face or camera effect, a GIF and product tags. Meta suggests original sound or its Sound Collection instead. 7 ## Step 3 Keep Stories and Reels clear where Meta asks On Stories and Reels the profile picture sits over the top of the ad and the call to action over the bottom. Meta’s advice is to keep about 14% of the top, 35% of the bottom and 6% of each side free of text, logos and other key parts. In pixels: Size Keep clear at the top At the bottom Each side 1440 × 2560 358 px 896 px 86 px 1080 × 1920 269 px 672 px 65 px Worked out from Meta’s 14%, 35% and 6%, rounded to the nearest pixel. The bottom band is the large one. A price, a button or a legal line placed where it looks natural on a 4:5 master usually lands inside it on the tall version, which is why the tall size needs its own layout. ## Step 4 Make the 4:5 and the 9:16, then lay the rest out Two shapes cover Instagram. Which one to make first depends on where most of the budget runs: Shape Placements Make it at 4:5, portrait Feed and Explore images 1 4 1440 × 1800 9:16, tall Stories, Reels, and Feed and Explore video 2 5 1440 × 2560 The placements Meta lists for each shape. 1440 × 2560 is the largest tall size listed, so it scales down to the 1080 × 1920 the Feed and Explore video pages ask for. Lay the second shape out again around the same parts rather than cropping the first. A crop from 4:5 to 9:16 keeps the middle of the picture and loses the top and bottom, which is where the logo, the price and the legal line usually sit. ## The words and the export The text that runs with the ad has its own recommendations on Meta’s Feed page: 125 characters of primary text, a 40-character headline and at most 30 hashtags. 1 Put the line that matters first, where it is read even if the rest is not. For video, Meta’s Stories page asks for H.264 with square pixels, a fixed frame rate, progressive scan and stereo AAC sound at 128 kbps or more. 6 Export every tall version with the same settings and none of them is rejected for its file rather than its content. Meta lists captions and sound as optional but recommended on these placements. ## Before the set goes out - A 4:5 and a 9:16 for every ad Each laid out for its shape, not stretched. - Nothing important in the tall bands Top, bottom and both sides. - Reels sound is original or royalty-free No licensed music on a Reels ad. - The price and legal line match the master On both shapes. ## Common mistakes - Uploading the 4:5 Feed image as the Story . Instagram fits it with bars or a crop you did not choose. - Keeping licensed music on the Reels version . Meta does not allow it in Reels ads. - Putting the price low on the tall version, inside the band the call to action covers . Doing this in eonik Open the master and choose Resize, pick the Instagram placements, and eonik lays out the portrait and tall shapes around the same parts, then shows them side by side for you to check before it makes them. How to resize one ad into every placement → ## Questions ### Is a square image still right for the Instagram Feed? Meta’s Feed page lists 4:5 at 1440 × 1800 and accepts shapes from 4:5 to 1.91:1, so a square still runs. A 4:5 image takes more of the screen in a scrolling feed. 1 ### Why does Instagram Feed video differ from Feed images? Meta’s Feed video page lists 9:16 at 1080 × 1920, while the image page lists 4:5. If one video serves Feed, Stories and Reels, make it 9:16 and keep the tall bands clear. 5 1 ### Do Reels and Stories use the same safe zone? Yes, on Meta’s pages: about 14% of the top, 35% of the bottom and 6% of each side, for both images and video. 2 3 ## Sources - Image ad specs, Instagram Feed , Meta Ads Guide . 4:5, 1440 × 1800. Checked 27 Oct 2026 - Image ad specs, Instagram Stories , Meta Ads Guide . 9:16, 1440 × 2560, the 14% / 35% / 6% safe zone. Checked 27 Oct 2026 - Image ad specs, Instagram Reels , Meta Ads Guide . 9:16, 1440 × 2560, the same safe zone. Checked 27 Oct 2026 - Image ad specs, Instagram Explore home , Meta Ads Guide . 4:5, 1440 × 1800. Checked 27 Oct 2026 - Video ad specs, Instagram Feed , Meta Ads Guide . 9:16, 1080 × 1920. Checked 27 Oct 2026 - Video ad specs, Instagram Stories , Meta Ads Guide . 9:16, 1440 × 2560, the 14% / 35% / 6% safe zone. Checked 27 Oct 2026 - Video ad specs, Instagram Reels , Meta Ads Guide . 9:16, 1440 × 2560, the same safe zone, what Reels ads may not contain. Checked 27 Oct 2026 - Video ad specs, Instagram Explore home , Meta Ads Guide . 9:16, 1080 × 1920. Checked 27 Oct 2026 ## Read next Facebook ad sizes for 2026 Learn How to resize one ad into every placement Learn Safe zone Glossary Free ad resizer: fit one picture to every size Tool On this page Look up the image size for each placement Look up the video size for each placement Keep Stories and Reels clear where Meta asks Make the 4:5 and the 9:16, then lay the rest out The words and the export Before the set goes out Common mistakes Questions Sources ## Make your next ad in eonik. Download for Mac Free to start. No card.