# Ads that are running. Browse by industry and brand. Steal structure to test. Then assemble on-brand in eonik. ## Browse by Industry Running ads by vertical. Patterns you can test, not a CPA league table. ### Beauty & Skincare The most-studied category in performance marketing. From Rhode to e.l.f. to Drunk Elephant, see what hooks, formats, and emotions drive purchase across the beauty funnel. Top Brands Rhode e.l.f. Cosmetics Fenty Beauty Glossier + 17 more ### Performance Wear Gymshark, Alo, Lululemon, On Running, the apparel brands that have built cult followings through performance creative. Study their hooks, pacing, and visual identity. Top Brands Gymshark Alo Yoga Lululemon Vuori + 6 more ### Fashion DTC fashion brands running high-volume creative on Meta. Study what visual styles, offers, and hooks drive first-time purchase in a cluttered feed. Top Brands Snitch Rare Rabbit Bewakoof Urbanic + 4 more ### AI Products The fastest-growing ad category globally. HeyGen, Synthesia, Character.AI, Perplexity. AI brands spending heavily on Meta right now. See what creative formats and hooks they use to explain and sell new technology. Top Brands Perplexity AI HeyGen Synthesia ElevenLabs + 6 more ### Mental Health & Wellness BetterHelp alone outspends most ad categories. Calm, Headspace, Hims, AG1, emotional hooks, testimonial formats, and trust-building creative. The playbook for high-CPM, high-intent audiences. Top Brands BetterHelp Calm Headspace Noom + 9 more ### Health & Fitness Wearables, recovery tools, and fitness platforms. Peloton, Whoop, Oura, Therabody. Study the product demo and aspiration formats that dominate this category. Top Brands Peloton Whoop Oura Ring Eight Sleep + 4 more ### Creator Tools Notion, Canva, Framer, Beehiiv, the tools that creators and marketers talk about constantly. High creative quality, strong brand voice, and a global audience that's already warmed up. Top Brands Notion Canva Figma Framer + 6 more ### SaaS HubSpot, Monday, Intercom, Webflow, the B2B SaaS brands that have cracked performance creative. Explainer formats, ROI hooks, and the creative patterns that convert high-intent buyers. Top Brands HubSpot Monday.com Intercom Pipedrive + 8 more ### Fintech Revolut, Klarna, Wise, Robinhood alongside CRED and Groww, the neobanks and challenger fintech brands rewriting financial services advertising. Trust-building creative at scale. Top Brands Revolut Wise Klarna Robinhood + 13 more ### Food & Beverage Liquid Death, Olipop, Poppi, Oatly, the new-age F&B brands reinventing category advertising. Irreverent copy, strong brand voices, and creative that earns attention instead of buying it. Top Brands Liquid Death Olipop Poppi Oatly + 11 more ### Home & Living Casper, Parachute, Brooklinen, Ruggable. DTC home brands with beautiful creative and strong Meta funnels. Before/after, lifestyle, and product demo formats that convert at scale. Top Brands Casper Parachute Brooklinen Ruggable + 4 more ### Gaming Razer, Discord, Logitech G, Backbone, the gaming brands with distinct creative DNA and a globally connected audience. Product launches, influencer formats, and community-first creative. Top Brands Razer SteelSeries Logitech G Discord + 3 more ### Sustainable Brands Patagonia, Pela Case, Grove, Allbirds, values-led brands that have built loyal audiences through cause-driven creative. The playbook for selling with purpose without sacrificing conversion. Top Brands Patagonia Pela Case Grove Collaborative Buffy + 2 more ### EdTech Duolingo, MasterClass, Coursera alongside Scaler and Physics Wallah, the edtech brands that have cracked performance creative. Urgency hooks, social proof formats, and enrollment-driving ads. Top Brands Duolingo MasterClass Coursera Skillshare + 5 more ### Ecommerce boAt, Lenskart, Meesho, Nykaa, consumer brands running high-volume Meta creative at scale. Study the offer formats, discount hooks, and product demo styles that move units. Top Brands Meesho Nykaa Myntra boAt + 3 more ### Travel Airbnb, Booking.com, MakeMyTrip, the travel brands running aspiration-led and urgency-driven creative on Meta. Seasonal patterns, deal formats, and destination storytelling. Top Brands Airbnb Booking.com MakeMyTrip OYO + 3 more ## Top Brands Indexed Analyze the specific hooks, visual signals, and creative velocity strategies behind these industry leaders. Affirm Fintech AG1 (Athletic Greens) Mental Health & Wellness Airbnb Travel Allbirds Sustainable Brands Alo Yoga Performance Wear Arc'teryx Performance Wear Athletic Brewing Food & Beverage Backbone Gaming Be Bodywise Mental Health & Wellness Beehiiv Creator Tools BetterHelp Mental Health & Wellness Bewakoof Fashion boAt Ecommerce Boldfit Health & Fitness Booking.com Travel Brex Fintech Brooklinen Home & Living Buffy Sustainable Brands Calm Mental Health & Wellness Canva Creator Tools Care/of Mental Health & Wellness Cashfree Payments Fintech Casper Home & Living Cetaphil Beauty & Skincare Chamberlain Coffee Food & Beverage Character.AI AI Products Chargebee SaaS Charlotte Tilbury Beauty & Skincare Chime Fintech CleverTap SaaS Coinbase Fintech Copy.ai AI Products Corsair Gaming Coursera EdTech CRED Fintech Cult.fit Health & Fitness Descript Creator Tools Discord Gaming Dot & Key Beauty & Skincare Drunk Elephant Beauty & Skincare Duolingo EdTech e.l.f. Cosmetics Beauty & Skincare EaseMyTrip Travel Eight Sleep Health & Fitness ElevenLabs AI Products Epigamia Food & Beverage FabAlley Fashion Fenty Beauty Beauty & Skincare Fi Money Fintech Figma Creator Tools Framer Creator Tools Freshworks SaaS G FUEL Gaming Girlfriend Collective Performance Wear Glossier Beauty & Skincare Graza Food & Beverage Grove Collaborative Sustainable Brands Groww Fintech Gumroad Creator Tools Gymshark Performance Wear Headspace Mental Health & Wellness HealthKart Health & Fitness HeyGen AI Products Hims & Hers Mental Health & Wellness Hoka Performance Wear HubSpot SaaS Huel Food & Beverage HYPHEN Beauty & Skincare Ilia Beauty Beauty & Skincare Intercom SaaS Italic Home & Living ixigo Travel Jasper AI Products Jones Road Beauty Beauty & Skincare Jupiter Money Fintech Keeps Mental Health & Wellness Klarna Fintech Lahori Zeera Food & Beverage Lenskart Ecommerce Linear Creator Tools Liquid Death Food & Beverage Logitech G Gaming Loom Creator Tools Lululemon Performance Wear Magic Spoon Food & Beverage MakeMyTrip Travel Mamaearth Beauty & Skincare Man Matters Mental Health & Wellness MasterClass EdTech mCaffeine Beauty & Skincare Meesho Ecommerce Mercury Fintech Midjourney AI Products Monday.com SaaS Myntra Ecommerce Nécessaire Beauty & Skincare Neutrogena Beauty & Skincare New Balance Performance Wear Noise Ecommerce Noom Mental Health & Wellness Notion Creator Tools Nykaa Ecommerce Oatly Food & Beverage Olipop Food & Beverage On Running Performance Wear Open Spaces Home & Living Oura Ring Health & Fitness OYO Travel Package Free Shop Sustainable Brands Paper Boat Food & Beverage Parachute Home & Living Patagonia Sustainable Brands Pela Case Sustainable Brands Peloton Health & Fitness Perplexity AI AI Products Physics Wallah EdTech Pika Labs AI Products Pilgrim Beauty & Skincare Pipedrive SaaS Plum Goodness Beauty & Skincare Poppi Food & Beverage Postman SaaS Public Goods Home & Living Rare Rabbit Fashion Raw Pressery Food & Beverage Razer Gaming Razorpay Fintech Revolut Fintech Rhode Beauty & Skincare Ritual Mental Health & Wellness Robinhood Fintech Rothy's Fashion Ruggable Home & Living Runway AI Products Scaler EdTech Skillshare EdTech Skims Performance Wear Slice Fintech Snitch Fashion Snowe Home & Living SteelSeries Gaming Substack Creator Tools Sugar Cosmetics Ecommerce Synthesia AI Products Testbook EdTech The Bombay Shaving Company Beauty & Skincare The Label Life Fashion The Minimalist Beauty & Skincare The Ordinary Beauty & Skincare Therabody Health & Fitness Traya Health Mental Health & Wellness Unacademy EdTech upGrad EdTech Urbanic Fashion Vuori Performance Wear Webflow SaaS Wellbeing Nutrition Mental Health & Wellness Whatfix SaaS Whoop Health & Fitness WickedGud Food & Beverage Wise Fintech WOW Skin Science India Beauty & Skincare Yoga Bar Food & Beverage Zapier SaaS Zerodha Fintech Zivame Fashion Zoho SaaS Zostel Travel Related research guides - Competitor ads research - Marketing agents for creative testing - How to generate AI ads - Creative testing math Download for Mac Free, no card · macOS 15+ · Apple silicon