# The editor is free. Pay for minutes, not busywork. The complete Mac editor is free forever. Pay for AI minutes only if you use them. Download for Mac Free, no card · macOS 15+ · Apple silicon Free Free The editor, free forever. No watermark. The full editor . Free forever. Hosted AI generation starts at Creator - Full timeline editor, no watermark - Multi-ratio export (9:16, 4:5, 1:1, 16:9) - Brand kit + reference clone - Check a cut against your brand before you export - Send a cut round for approval, notes on the timecode - On-device intelligence & transcription - Your own Claude, Cursor or Codex in the editor - Free account required, no card Download for Mac Creator $ 39 /mo Hosted generation for your cuts. Nothing to set up. ~ 5 min of AI video / mo or ~ 800 images at the standard rate - Everything in Free, plus: - Hosted AI generation. Nothing to set up - ~5 min of AI video every month - Credit top-ups when you need more Get Creator Cancel anytime · tax handled at checkout Most Popular Team $ 129 /mo Agents watch the category. Your team ships. ~ 19 min of AI video / mo or ~ 3,000 images at the standard rate - Everything in Creator, plus: - Category & competitor monitoring - 5 seats · 3 brand workspaces - Shared brand library Get Team Cancel anytime · tax handled at checkout Agency $ 349 /mo Autonomous pipelines across every client. ~ 54 min of AI video / mo or ~ 8,667 images at the standard rate - Everything in Team, plus: - Priority production support - Unlimited brand workspaces - 15 seats - Priority support Get Agency Cancel anytime · tax handled at checkout Editor free forever No watermark Cancel anytime ## Minutes & top-ups Timeline edits, masking, and exports are free. You only burn minutes on hosted AI generation. When the month runs out, top up here. Packs never expire. - Top-Up $ 15 once ~ 2 min of AI video Never expires Buy Top-Up Tax handled at checkout - Best value Growth $ 49 once ~ 6 min of AI video 9% off Buy Growth Tax handled at checkout - Scale $ 149 once ~ 21 min of AI video 17% off Buy Scale Tax handled at checkout Estimates assume draft-quality video and vary by model. Tax handled at checkout. ## Everything in each plan Feature Free Free Creator $39/mo Team $129/mo Agency $349/mo Editor & craft Free for everyone. Runs on your Mac. Full timeline editor (multi-track, keyframes) Masks, transitions, colour suite No watermark · unlimited exports Multi-ratio export (9:16, 4:5, 1:1, 16:9) Brand kit (logo → palette, fonts, safe zones) Reference clone (extract structure on-device) On-device intelligence Free. Your footage never leaves your Mac. Library indexing (terabytes, once) Visual similarity search Creative deconstruction (cuts, transcript, OCR) Local transcription & captions Your own Claude / Cursor / Codex in the editor AI generation The only thing metered. Priced in minutes of AI video. Starts at Creator. Hosted generation. Nothing to set up Included AI video / month ~5 min ~18 min ~54 min Credit top-ups Team & scale Seats 1 1 5 15 Brand workspaces 1 1 3 Unlimited Category & competitor monitoring Priority support Agency & enterprise ## Need custom volume? Custom generation allowances, seats, SSO, and dedicated support for high-volume teams. - Custom generation allowances - Unlimited seats & workspaces - SSO and centralised billing - Dedicated support & onboarding Opens a contact form. Custom volume pricing ## Pricing questions What is free? + − The Mac editor is free forever: timeline, brand kit, multi-ratio export, checking a cut against your brand, sending it round for approval, on-device intelligence, and no watermark. Opening the app needs a free account, never a card. You only pay if you use hosted AI generation. What am I paying for? + − Hosted AI generation, metered in minutes of AI video (and image generation at the standard rate). Editing, exports, and the brand kit are never metered. How do top-up packs work? + − When minutes run low, buy a top-up on this page (same checkout as plans). Packs never expire and land on your account balance after payment. Tax is handled at checkout. Can I cancel anytime? + − Yes. Paid plans cancel anytime. Tax is handled at checkout. The free editor stays on your Mac either way. Do I need API keys? + − No for hosted generation. It is included in paid plans and metered in minutes. You can also connect your own assistant (Claude, Cursor, Codex) in the editor without buying hosted minutes. What if my team needs custom volume? + − Agency and enterprise can get custom generation allowances, seats, and support. Use Talk to us on this page. That opens a real contact form.