Auction Decay
What is Auction Decay?
Auction decay occurs when Meta or TikTok expands delivery beyond the highest-intent cohort into colder pools. Hook rate often slips versus the same asset’s launch window, CPC rises, and contribution can compress. Timing is account-specific, not a published half-life. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
What is Auction Decay?
Auction decay occurs when Meta or TikTok expands delivery beyond the highest-intent cohort into colder pools. Hook rate often slips versus the same asset’s launch window, CPC rises, and contribution can compress. Timing is account-specific, not a published half-life. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
This term defers to the pillar guide. Formulas, how to read them, what to make next:
Read the canonical guideWhere it shows up in a test
Introduce net-new structural assets before decay curves inflect. Velocity (not bid tweaks) resets the auction signal.
How to use it in eonik
Introduce net-new structural assets before decay curves inflect. Velocity (not bid tweaks) resets the auction signal.
FAQ
What is Auction Decay?
Auction decay occurs when Meta or TikTok expands delivery beyond the highest-intent cohort into colder pools. Hook rate often slips versus the same asset’s launch window, CPC rises, and contribution can compress. Timing is account-specific, not a published half-life. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
How do performance teams apply Auction Decay?
Introduce net-new structural assets before decay curves inflect. Velocity (not bid tweaks) resets the auction signal. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends. You still upload. Spy stays input.
Does eonik publish a league table for Auction Decay?
No. There is no official eonik or Meta league table for Auction Decay. Compare variants in the same account and window. Cite the formula; omit invented 2026 “good” percentages. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
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