Ads that are running.

The most-studied category in performance marketing. From Rhode to e.l.f. to Drunk Elephant, see what hooks, formats, and emotions drive purchase across the beauty funnel.

Gymshark, Alo, Lululemon, On Running, the apparel brands that have built cult followings through performance creative. Study their hooks, pacing, and visual identity.

DTC fashion brands running high-volume creative on Meta. Study what visual styles, offers, and hooks drive first-time purchase in a cluttered feed.

The fastest-growing ad category globally. HeyGen, Synthesia, Character.AI, Perplexity. AI brands spending heavily on Meta right now. See what creative formats and hooks they use to explain and sell new technology.

BetterHelp alone outspends most ad categories. Calm, Headspace, Hims, AG1, emotional hooks, testimonial formats, and trust-building creative. The playbook for high-CPM, high-intent audiences.

Wearables, recovery tools, and fitness platforms. Peloton, Whoop, Oura, Therabody. Study the product demo and aspiration formats that dominate this category.

Notion, Canva, Framer, Beehiiv, the tools that creators and marketers talk about constantly. High creative quality, strong brand voice, and a global audience that's already warmed up.

HubSpot, Monday, Intercom, Webflow, the B2B SaaS brands that have cracked performance creative. Explainer formats, ROI hooks, and the creative patterns that convert high-intent buyers.

Revolut, Klarna, Wise, Robinhood alongside CRED and Groww, the neobanks and challenger fintech brands rewriting financial services advertising. Trust-building creative at scale.

Liquid Death, Olipop, Poppi, Oatly, the new-age F&B brands reinventing category advertising. Irreverent copy, strong brand voices, and creative that earns attention instead of buying it.

Casper, Parachute, Brooklinen, Ruggable. DTC home brands with beautiful creative and strong Meta funnels. Before/after, lifestyle, and product demo formats that convert at scale.

Razer, Discord, Logitech G, Backbone, the gaming brands with distinct creative DNA and a globally connected audience. Product launches, influencer formats, and community-first creative.

Patagonia, Pela Case, Grove, Allbirds, values-led brands that have built loyal audiences through cause-driven creative. The playbook for selling with purpose without sacrificing conversion.

Duolingo, MasterClass, Coursera alongside Scaler and Physics Wallah, the edtech brands that have cracked performance creative. Urgency hooks, social proof formats, and enrollment-driving ads.

boAt, Lenskart, Meesho, Nykaa, consumer brands running high-volume Meta creative at scale. Study the offer formats, discount hooks, and product demo styles that move units.

Airbnb, Booking.com, MakeMyTrip, the travel brands running aspiration-led and urgency-driven creative on Meta. Seasonal patterns, deal formats, and destination storytelling.