MOFU
Technical playbooks
Open
The Creative Genomeof Top Brands.
Explore our categorized database of high-volume ads. Learn the specific hooks, pacing styles, and structural formulas that drive lower CPAs for the world’s fastest growing brands.
Browse by Industry
Explore proven creative patterns and high-converting ad frameworks across top performance verticals.
Beauty & Skincare
The most-studied category in performance marketing. From Rhode to e.l.f. to Drunk Elephant, see what hooks, formats, and emotions drive purchase across the beauty funnel.
Top Brands
Rhodee.l.f. CosmeticsFenty BeautyGlossier+17 more
Performance Wear
Gymshark, Alo, Lululemon, On Running, the apparel brands that have built cult followings through performance creative. Study their hooks, pacing, and visual identity.
Top Brands
GymsharkAlo YogaLululemonVuori+6 more
Fashion
DTC fashion brands running high-volume creative on Meta. Study what visual styles, offers, and hooks drive first-time purchase in a cluttered feed.
Top Brands
SnitchRare RabbitBewakoofUrbanic+4 more
AI Products
The fastest-growing ad category globally. HeyGen, Synthesia, Character.AI, Perplexity. AI brands spending heavily on Meta right now. See what creative formats and hooks they use to explain and sell new technology.
Top Brands
Perplexity AIHeyGenSynthesiaElevenLabs+6 more
Mental Health & Wellness
BetterHelp alone outspends most ad categories. Calm, Headspace, Hims, AG1, emotional hooks, testimonial formats, and trust-building creative. The playbook for high-CPM, high-intent audiences.
Top Brands
BetterHelpCalmHeadspaceNoom+9 more
Health & Fitness
Wearables, recovery tools, and fitness platforms. Peloton, Whoop, Oura, Therabody. Study the product demo and aspiration formats that dominate this category.
Top Brands
PelotonWhoopOura RingEight Sleep+4 more
Creator Tools
Notion, Canva, Framer, Beehiiv, the tools that creators and marketers talk about constantly. High creative quality, strong brand voice, and a global audience that's already warmed up.
Top Brands
NotionCanvaFigmaFramer+6 more
SaaS
HubSpot, Monday, Intercom, Webflow, the B2B SaaS brands that have cracked performance creative. Explainer formats, ROI hooks, and the creative patterns that convert high-intent buyers.
Top Brands
HubSpotMonday.comIntercomPipedrive+8 more
Fintech
Revolut, Klarna, Wise, Robinhood alongside CRED and Groww, the neobanks and challenger fintech brands rewriting financial services advertising. Trust-building creative at scale.
Top Brands
RevolutWiseKlarnaRobinhood+13 more
Food & Beverage
Liquid Death, Olipop, Poppi, Oatly, the new-age F&B brands reinventing category advertising. Irreverent copy, strong brand voices, and creative that earns attention instead of buying it.
Top Brands
Liquid DeathOlipopPoppiOatly+11 more
Home & Living
Casper, Parachute, Brooklinen, Ruggable. DTC home brands with beautiful creative and strong Meta funnels. Before/after, lifestyle, and product demo formats that convert at scale.
Top Brands
CasperParachuteBrooklinenRuggable+4 more
Gaming
Razer, Discord, Logitech G, Backbone, the gaming brands with distinct creative DNA and a globally connected audience. Product launches, influencer formats, and community-first creative.
Top Brands
RazerSteelSeriesLogitech GDiscord+3 more
Sustainable Brands
Patagonia, Pela Case, Grove, Allbirds, values-led brands that have built loyal audiences through cause-driven creative. The playbook for selling with purpose without sacrificing conversion.
Top Brands
PatagoniaPela CaseGrove CollaborativeBuffy+2 more
EdTech
Duolingo, MasterClass, Coursera alongside Scaler and Physics Wallah, the edtech brands that have cracked performance creative. Urgency hooks, social proof formats, and enrollment-driving ads.
Top Brands
DuolingoMasterClassCourseraSkillshare+5 more
Ecommerce
boAt, Lenskart, Meesho, Nykaa, consumer brands running high-volume Meta creative at scale. Study the offer formats, discount hooks, and product demo styles that move units.
Top Brands
MeeshoNykaaMyntraboAt+3 more
Travel
Airbnb, Booking.com, MakeMyTrip, the travel brands running aspiration-led and urgency-driven creative on Meta. Seasonal patterns, deal formats, and destination storytelling.
Top Brands
AirbnbBooking.comMakeMyTripOYO+3 more
Top Brands Indexed
Analyze the specific hooks, visual signals, and creative velocity strategies behind these industry leaders.
AffirmFintechAG1 (Athletic Greens)Mental Health & WellnessAirbnbTravelAllbirdsSustainable BrandsAlo YogaPerformance WearArc'teryxPerformance WearAthletic BrewingFood & BeverageBackboneGamingBe BodywiseMental Health & WellnessBeehiivCreator ToolsBetterHelpMental Health & WellnessBewakoofFashionboAtEcommerceBoldfitHealth & FitnessBooking.comTravelBrexFintechBrooklinenHome & LivingBuffySustainable BrandsCalmMental Health & WellnessCanvaCreator ToolsCare/ofMental Health & WellnessCashfree PaymentsFintechCasperHome & LivingCetaphilBeauty & SkincareChamberlain CoffeeFood & BeverageCharacter.AIAI ProductsChargebeeSaaSCharlotte TilburyBeauty & SkincareChimeFintechCleverTapSaaSCoinbaseFintechCopy.aiAI ProductsCorsairGamingCourseraEdTechCREDFintechCult.fitHealth & FitnessDescriptCreator ToolsDiscordGamingDot & KeyBeauty & SkincareDrunk ElephantBeauty & SkincareDuolingoEdTeche.l.f. CosmeticsBeauty & SkincareEaseMyTripTravelEight SleepHealth & FitnessElevenLabsAI ProductsEpigamiaFood & BeverageFabAlleyFashionFenty BeautyBeauty & SkincareFi MoneyFintechFigmaCreator ToolsFramerCreator ToolsFreshworksSaaSG FUELGamingGirlfriend CollectivePerformance WearGlossierBeauty & SkincareGrazaFood & BeverageGrove CollaborativeSustainable BrandsGrowwFintechGumroadCreator ToolsGymsharkPerformance WearHeadspaceMental Health & WellnessHealthKartHealth & FitnessHeyGenAI ProductsHims & HersMental Health & WellnessHokaPerformance WearHubSpotSaaSHuelFood & BeverageHYPHENBeauty & SkincareIlia BeautyBeauty & SkincareIntercomSaaSItalicHome & LivingixigoTravelJasperAI ProductsJones Road BeautyBeauty & SkincareJupiter MoneyFintechKeepsMental Health & WellnessKlarnaFintechLahori ZeeraFood & BeverageLenskartEcommerceLinearCreator ToolsLiquid DeathFood & BeverageLogitech GGamingLoomCreator ToolsLululemonPerformance WearMagic SpoonFood & BeverageMakeMyTripTravelMamaearthBeauty & SkincareMan MattersMental Health & WellnessMasterClassEdTechmCaffeineBeauty & SkincareMeeshoEcommerceMercuryFintechMidjourneyAI ProductsMonday.comSaaSMyntraEcommerceNĂ©cessaireBeauty & SkincareNeutrogenaBeauty & SkincareNew BalancePerformance WearNoiseEcommerceNoomMental Health & WellnessNotionCreator ToolsNykaaEcommerceOatlyFood & BeverageOlipopFood & BeverageOn RunningPerformance WearOpen SpacesHome & LivingOura RingHealth & FitnessOYOTravelPackage Free ShopSustainable BrandsPaper BoatFood & BeverageParachuteHome & LivingPatagoniaSustainable BrandsPela CaseSustainable BrandsPelotonHealth & FitnessPerplexity AIAI ProductsPhysics WallahEdTechPika LabsAI ProductsPilgrimBeauty & SkincarePipedriveSaaSPlum GoodnessBeauty & SkincarePoppiFood & BeveragePostmanSaaSPublic GoodsHome & LivingRare RabbitFashionRaw PresseryFood & BeverageRazerGamingRazorpayFintechRevolutFintechRhodeBeauty & SkincareRitualMental Health & WellnessRobinhoodFintechRothy'sFashionRuggableHome & LivingRunwayAI ProductsScalerEdTechSkillshareEdTechSkimsPerformance WearSliceFintechSnitchFashionSnoweHome & LivingSteelSeriesGamingSubstackCreator ToolsSugar CosmeticsEcommerceSynthesiaAI ProductsTestbookEdTechThe Bombay Shaving CompanyBeauty & SkincareThe Label LifeFashionThe MinimalistBeauty & SkincareThe OrdinaryBeauty & SkincareTherabodyHealth & FitnessTraya HealthMental Health & WellnessUnacademyEdTechupGradEdTechUrbanicFashionVuoriPerformance WearWebflowSaaSWellbeing NutritionMental Health & WellnessWhatfixSaaSWhoopHealth & FitnessWickedGudFood & BeverageWiseFintechWOW Skin Science IndiaBeauty & SkincareYoga BarFood & BeverageZapierSaaSZerodhaFintechZivameFashionZohoSaaSZostelTravel
From creative patterns to market pressure
After you browse by industry or brand, these U.S. metro notes explain how stress tends to show up in the feed in that market: competitive density, what gets expensive first, and the cadence questions serious operators should be able to answer.
Austin, when weekly tests are already table stakesNew York, margin lives in the readout loop, not the deckLos Angeles, creator volume that still has to earn CPAChicago, hybrid B2C/B2B, reporting is the real productMiami, one creative set rarely fits every audience here
Broader markets: United States playbookEurope playbook
Turn patterns into a testing system
Pattern libraries answer what is winning in the feed. These hubs help you run how your team tests, shortlists tools, reads proof, and aligns on methodology.
You’re probably wasting moneyon ads.
No card required
Takes 60 seconds