The editor is free.
Pay for minutes, not busywork.
The complete Mac editor is free forever.
Pay for AI minutes only if you use them.
Free, no card · macOS 15+ · Apple silicon
Free
The editor, free forever. No watermark.
The full editor. Free forever.Hosted AI generation starts at Creator
- Full timeline editor, no watermark
- Multi-ratio export (9:16, 4:5, 1:1, 16:9)
- Brand kit + reference clone
- Check a cut against your brand before you export
- Send a cut round for approval, notes on the timecode
- On-device intelligence & transcription
- Your own Claude, Cursor or Codex in the editor
- Free account required, no card
Creator
Hosted generation, and eonik starts watching your market.
~2 min of AI video / moor ~116 images at the standard rate
- Everything in Free, plus:
- Hosted AI generation. Nothing to set up
- The weekly slate: what's worth making, with receipts
- 10 competitors watched, refreshed every 14 days
- Credit top-ups when you need more
Cancel anytime · tax handled at checkout
Team
More brands, more seats, a faster read on the category.
~7 min of AI video / moor ~465 images at the standard rate
- Everything in Creator, plus:
- 50 competitors, refreshed weekly
- 5 seats · 3 brand workspaces
- Shared brand library
Cancel anytime · tax handled at checkout
Agency
Every client, one workspace.
~18 min of AI video / moor ~1,163 images at the standard rate
- Everything in Team, plus:
- unlimited brand workspaces · 15 seats
- unlimited competitors, refreshed daily
- Client brands you're given access to, unlimited
- Priority support
Cancel anytime · tax handled at checkout
Minutes & top-ups
Timeline edits, masking, and exports are free. You only burn minutes on hosted AI generation. On a paid plan, when the month runs out, top up here. Packs never expire.
Top-Up
$15once~1 min of AI videoNever expires
Tax handled at checkout
- Best value
Growth
$49once~2 min of AI video4% off
Tax handled at checkout
Scale
$149once~7 min of AI video7% off
Tax handled at checkout
Estimates assume draft-quality video and vary by model. Tax handled at checkout.
Everything in each plan
| Feature | FreeFree | Creator$39/mo | Team$129/mo | Agency$349/mo |
|---|---|---|---|---|
| Editor & craftFree for everyone. Runs on your Mac. | ||||
| Full timeline editor (multi-track, keyframes) | ||||
| Masks, transitions, colour suite | ||||
| No watermark · unlimited exports | ||||
| Multi-ratio export (9:16, 4:5, 1:1, 16:9) | ||||
| Brand kit (logo → palette, fonts, safe zones) | ||||
| Reference clone (extract structure on-device) | ||||
| On-device intelligenceFree. Your footage never leaves your Mac. | ||||
| Library indexing (terabytes, once) | ||||
| Visual similarity search | ||||
| Creative deconstruction (cuts, transcript, OCR) | ||||
| Local transcription & captions | ||||
| Your own Claude / Cursor / Codex in the editor | ||||
| AI generationThe only thing metered. Priced in minutes of AI video. Starts at Creator. | ||||
| Hosted generation. Nothing to set up | ||||
| Included AI video / month | ~2 min | ~7 min | ~18 min | |
| Credit top-ups | ||||
| Research & the Monday slateWhat a paid plan buys. Starts at Creator. | ||||
| The weekly slate: what's worth making, with receipts | ||||
| Competitors watched | 10 | 50 | Unlimited | |
| Category refresh | Every 14 days | Weekly | Daily | |
| Your own ad account's numbers | ||||
| Team & scale | ||||
| Seats | 1 | 1 | 5 | 15 |
| Brand workspaces | 1 | 1 | 3 | Unlimited |
| Client brands you're given access to | 3 | 10 | Unlimited | |
| Priority support | ||||
Agency & enterprise
Need custom volume?
Custom generation allowances, seats, SSO, and dedicated support for high-volume teams.
- Custom generation allowances
- Unlimited seats & workspaces
- SSO and centralised billing
- Dedicated support & onboarding
Opens a contact form. Custom volume pricing
Pricing questions
What is free?
The Mac editor is free forever: timeline, brand kit, multi-ratio export, checking a cut against your brand, sending it round for approval, on-device intelligence, and no watermark. Opening the app needs a free account, never a card. You only pay if you use hosted AI generation.
What am I paying for?
Hosted AI generation, metered in minutes of AI video (and image generation at the standard rate). Editing, exports, and the brand kit are never metered.
How do top-up packs work?
When minutes run low, buy a top-up on this page (same checkout as plans). Packs never expire and land on your account balance after payment. Tax is handled at checkout.
Can I cancel anytime?
Yes. Paid plans cancel anytime. Tax is handled at checkout. The free editor stays on your Mac either way.
Do I need API keys?
No for hosted generation. It is included in paid plans and metered in minutes. You can also connect your own assistant (Claude, Cursor, Codex) in the editor without buying hosted minutes.
What if my team needs custom volume?
Agency and enterprise can get custom generation allowances, seats, and support. Use Talk to us on this page. That opens a real contact form.