Body Retention
What is the definition of Body Retention?
Body retention describes how well the ad body keeps viewers who passed the hook. Hold Rate (15s views ÷ 3s views) is the standard metric. Low body retention means the opening promise was not delivered in the first 8–12 seconds.
Full editorial guide with benchmarks, diagnostics, and workflow:
Read the canonical guide →eonik heuristic application
Diagnose body retention before rewriting hooks. High Hook + low Hold → fix body payoff, not opening.