Body Retention
What is Body Retention?
Body retention describes how well the ad body keeps viewers who passed the hook. Hold Rate (15s views ÷ 3s views) is the standard metric. Low body retention means the opening promise was not delivered in the first 8–12 seconds.
What is Body Retention?
Body retention describes how well the ad body keeps viewers who passed the hook. Hold Rate (15s views ÷ 3s views) is the standard metric. Low body retention means the opening promise was not delivered in the first 8–12 seconds.
This term defers to the pillar guide. Formulas, how to read them, what to make next:
Read the canonical guideWhere it shows up in a test
Diagnose body retention before rewriting hooks. High Hook + low Hold → fix body payoff, not opening.
How to use it in eonik
Diagnose body retention before rewriting hooks. High Hook + low Hold → fix body payoff, not opening.
FAQ
What is Body Retention?
Body retention describes how well the ad body keeps viewers who passed the hook. Hold Rate (15s views ÷ 3s views) is the standard metric. Low body retention means the opening promise was not delivered in the first 8–12 seconds.
How do performance teams apply Body Retention?
Diagnose body retention before rewriting hooks. High Hook + low Hold → fix body payoff, not opening. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends. You still upload. Spy stays input.
Does eonik publish a league table for Body Retention?
No. There is no official eonik or Meta league table for Body Retention. Compare variants in the same account and window. Cite the formula; omit invented 2026 “good” percentages. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
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