CPM Inflation
What is the definition of CPM Inflation?
CPM inflation is rising cost per 1,000 impressions while CTR and CVR remain flat. On Meta it often signals the auction penalizing a fatigued creative — forcing higher bids to maintain delivery to weaker cohorts.
Full editorial guide with benchmarks, diagnostics, and workflow:
Read the canonical guide →eonik heuristic application
When CPM rises and Hook Rate falls together, treat as creative fatigue. Ship new structural variants before increasing budget.