Curiosity Gap Hook
What is the definition of Curiosity Gap Hook?
A curiosity gap hook opens with a partial reveal — "The one thing Meta doesn't tell you about scaling" — forcing the viewer to watch to close the information loop. It must pay off within 8–12 seconds or Hold Rate collapses.
Full editorial guide with benchmarks, diagnostics, and workflow:
Read the canonical guide →eonik heuristic application
Pair curiosity hooks with bodies that deliver the promised payoff immediately. High Hook + low Hold means the gap was bait, not value.