Pattern Interrupt
What is the definition of Pattern Interrupt?
Pattern interrupt is a creative technique where the ad opening deliberately contrasts with surrounding feed content — unusual camera angle, bold text, unexpected sound, or visual that looks unlike adjacent posts. It is a common hook strategy for low Hook Rate recovery.
Full editorial guide with benchmarks, diagnostics, and workflow:
Read the canonical guide →eonik heuristic application
Test pattern-interrupt hooks against pain-point and curiosity hooks on the same body. Read Hook Rate at ~100 impressions to isolate the winner.