ROAS Decay Diagnosis
What is the definition of ROAS Decay Diagnosis?
ROAS decay diagnosis starts with Hook Rate and Hold Rate — creative signals visible in 50–100 impressions. If both are stable, investigate audience saturation and offer-market mismatch. ~40–60% of ROAS drops in performance accounts trace to creative fatigue first.
Full editorial guide with benchmarks, diagnostics, and workflow:
Read the canonical guide →eonik heuristic application
Check Hook Rate before blaming the algorithm. Pair metric diagnostics with variant supply — insufficient fresh cuts accelerates decay.