Creative Testing Stop Rules
What is the definition of Creative Testing Stop Rules?
Stop rules are thresholds decided before launch — e.g. kill if Hook Rate is below 15% at 100 impressions, or pause if CPA exceeds 2× target after 50 conversions. They separate signal review from emotional spend decisions.
Full editorial guide with benchmarks, diagnostics, and workflow:
Read the canonical guide →eonik heuristic application
Write stop rules in your testing doc before upload. eonik helps produce variant supply; you apply rules in Ads Manager.