Thumb-Stop Ratio
What is the definition of Thumb-Stop Ratio?
Thumb-stop ratio describes how often a user's thumb pauses on your ad in the feed. On Meta and TikTok it maps closely to Hook Rate (3-second views ÷ impressions). It is an attention metric, not a conversion metric.
Full editorial guide with benchmarks, diagnostics, and workflow:
Read the canonical guide →eonik heuristic application
Treat thumb-stop as Hook Rate proxy. Optimize openings first; do not scale spend on high thumb-stop with collapsing Hold Rate.