Thumb-Stop Ratio
What is Thumb-Stop Ratio?
Thumb-stop ratio describes how often a user's thumb pauses on your ad in the feed. On Meta and TikTok it maps closely to Hook Rate (3-second views ÷ impressions). It is an attention metric, not a conversion metric. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
What is Thumb-Stop Ratio?
Thumb-stop ratio describes how often a user's thumb pauses on your ad in the feed. On Meta and TikTok it maps closely to Hook Rate (3-second views ÷ impressions). It is an attention metric, not a conversion metric. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
This term defers to the pillar guide. Formulas, how to read them, what to make next:
Read the canonical guideWhere it shows up in a test
Treat thumb-stop as Hook Rate proxy. Optimize openings first; do not scale spend on high thumb-stop with collapsing Hold Rate.
How to use it in eonik
Treat thumb-stop as Hook Rate proxy. Optimize openings first; do not scale spend on high thumb-stop with collapsing Hold Rate.
FAQ
What is Thumb-Stop Ratio?
Thumb-stop ratio describes how often a user's thumb pauses on your ad in the feed. On Meta and TikTok it maps closely to Hook Rate (3-second views ÷ impressions). It is an attention metric, not a conversion metric. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
How do performance teams apply Thumb-Stop Ratio?
Treat thumb-stop as Hook Rate proxy. Optimize openings first; do not scale spend on high thumb-stop with collapsing Hold Rate. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
Does eonik publish a league table for Thumb-Stop Ratio?
No. There is no official eonik or Meta league table for Thumb-Stop Ratio. Compare variants in the same account and window. Cite the formula; omit invented 2026 “good” percentages. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
Free, no card · macOS 15+ · Apple silicon