Hold Rate
What is Hold Rate?
Hold Rate is an operator ratio: ThruPlays (completion or 15 seconds) divided by 3-second video plays. Meta documents both metrics. There is no official “good” hold rate. Compare variants in the same account. Read it against your own account. eonik is a Mac app for ads: consider what to make next, then the on-brand cut. You approve. It never spends.
What is Hold Rate?
Hold Rate is an operator ratio: ThruPlays (completion or 15 seconds) divided by 3-second video plays. Meta documents both metrics. There is no official “good” hold rate. Compare variants in the same account. Read it against your own account. eonik is a Mac app for ads: consider what to make next, then the on-brand cut. You approve. It never spends.
This term defers to the pillar guide. Formulas, how to read them, what to make next:
Read the canonical guide →Hold rate vs ThruPlay
| ThruPlay (Meta) | Hold rate (operator) | |
|---|---|---|
| What it is | Documented column: completion or ≥15s | ThruPlays ÷ 3-second plays |
| Source | Meta Business Help | Operator ratio, not a Meta-named metric |
| Use | Awareness / engagement goal option | Diagnose bait vs payoff |
How to use it in eonik
Read Hold Rate alongside Hook Rate. High Hook + low Hold is bait-and-switch. Rewrite the body to deliver on the hook promise within 8–12 seconds.
What usually breaks
- Treating ThruPlay as a universal “good” hold rate.
- High hook + low hold and calling it a win.
FAQ
What is Hold Rate?
Hold Rate is an operator ratio: ThruPlays (completion or 15 seconds) divided by 3-second video plays. Meta documents both metrics. There is no official “good” hold rate. Compare variants in the same account. eonik is a Mac app for ads. You approve every cut. It never spends. Download for Mac when assembly is the gap.
How do performance teams apply Hold Rate?
Read Hold Rate alongside Hook Rate. High Hook + low Hold is bait-and-switch. Rewrite the body to deliver on the hook promise within 8–12 seconds. Isolate one variable. Compare to your baseline, not a published benchmark. eonik is a Mac app for ads. You approve every cut. It never spends. Download for Mac when assembly is the gap.
Does eonik publish a Hold Rate benchmark?
No. There is no official eonik or Meta league table for Hold Rate. Compare variants in the same account and window. eonik is a Mac app for ads. You approve every cut. It never spends. Download for Mac when assembly is the gap.
Sources
Free, no card · macOS 15+ · Apple silicon