Hold Rate
What is Hold Rate?
Hold Rate is an operator ratio: ThruPlays (completion or 15 seconds) divided by 3-second video plays. Meta documents both metrics. There is no official “good” hold rate. Compare variants in the same account. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
What is Hold Rate?
Hold Rate is an operator ratio: ThruPlays (completion or 15 seconds) divided by 3-second video plays. Meta documents both metrics. There is no official “good” hold rate. Compare variants in the same account. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
This term defers to the pillar guide. Formulas, how to read them, what to make next:
Read the canonical guideHold rate vs ThruPlay
| ThruPlay (Meta) | Hold rate (operator) | |
|---|---|---|
| What it is | Documented column: completion or ≥15s | ThruPlays ÷ 3-second plays |
| Source | Meta Business Help | Operator ratio, not a Meta-named metric |
| Use | Awareness / engagement goal option | Diagnose bait vs payoff |
How to use it in eonik
Read Hold Rate alongside Hook Rate. High Hook + low Hold is bait-and-switch. Rewrite the body to deliver on the hook promise within 8–12 seconds.
What usually breaks
- Treating ThruPlay as a universal “good” hold rate.
- High hook + low hold and calling it a win.
FAQ
What is Hold Rate?
Hold Rate is an operator ratio: ThruPlays (completion or 15 seconds) divided by 3-second video plays. Meta documents both metrics. There is no official “good” hold rate. Compare variants in the same account. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
How do performance teams apply Hold Rate?
Read Hold Rate alongside Hook Rate. High Hook + low Hold is bait-and-switch. Rewrite the body to deliver on the hook promise within 8–12 seconds. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
Does eonik publish a league table for Hold Rate?
No. There is no official eonik or Meta league table for Hold Rate. Compare variants in the same account and window. Cite the formula; omit invented 2026 “good” percentages. Compare to your own baseline, same account, same window. Cite the formula. Omit invented 2026 league tables. eonik never spends.
Sources
Free, no card · macOS 15+ · Apple silicon