Hold Rate
What is the definition of Hold Rate?
Hold Rate equals 15-second video views divided by 3-second video views. It measures body retention after the hook worked. A strong benchmark is 20–25%; below 12% means the body breaks the hook's promise.
Full editorial guide with benchmarks, diagnostics, and workflow:
Read the canonical guide →eonik heuristic application
Read Hold Rate alongside Hook Rate. High Hook + low Hold is bait-and-switch — rewrite the body to deliver on the hook promise within 8–12 seconds.