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Google Display ad sizes for 2026
Every size Google lists for uploaded image ads, its file limits, and how four layouts cover all of them.
The short answerGoogle accepts 20 sizes for uploaded image ads on the Display Network, from a 300 × 50 mobile banner to a 970 × 250 billboard, as GIF, JPG or PNG files of 150 KB or less; animation must stop within 30 seconds.1 Grouped by shape, four layouts cover all of them: wide banners, rectangles, tall skyscrapers and mobile strips.
- Google lists 20 sizes for uploaded image ads, in four groups: square and rectangle, skyscraper, leaderboard and mobile.1
- Every file must be GIF, JPG or PNG and 150 KB or less.1
- Animated GIFs must stop within 30 seconds and run slower than 5 frames a second.1
- Four layouts, one per shape, cover every size. A crop of one master loses the edges on the wide and tall ones.
On this page
Display ads come in more sizes than any other placement: Google lists 20 for uploaded image ads, and a media plan usually asks for a handful of them. They run from almost square to more than ten times wider than tall, so no single picture fits them all.
Every size below was read from Google Ads Help on 27 October 2026, with Google’s own name for it.
- The list of display sizes your media plan asks for.
- Your finished master, with its layers if you have them.
- An export tool that can hit 150 KB per file.
Step 1Find the sizes in your plan on Google’s list
Google groups the sizes it accepts for uploaded image ads into four kinds. The last column is each size’s width divided by its height: under 1 is tall, over 1 is wide.
| Group | Size (px) | Google’s name | Width ÷ height |
|---|---|---|---|
| Square and rectangle1 | 200 × 200 | Small square | 1.00 |
| Square and rectangle1 | 240 × 400 | Vertical rectangle | 0.60 |
| Square and rectangle1 | 250 × 250 | Square | 1.00 |
| Square and rectangle1 | 250 × 360 | Triple widescreen | 0.69 |
| Square and rectangle1 | 300 × 250 | Inline rectangle | 1.20 |
| Square and rectangle1 | 336 × 280 | Large rectangle | 1.20 |
| Square and rectangle1 | 580 × 400 | Netboard | 1.45 |
| Skyscraper1 | 120 × 600 | Skyscraper | 0.20 |
| Skyscraper1 | 160 × 600 | Wide skyscraper | 0.27 |
| Skyscraper1 | 300 × 600 | Half-page ad | 0.50 |
| Skyscraper1 | 300 × 1050 | Portrait | 0.29 |
| Leaderboard1 | 468 × 60 | Banner | 7.80 |
| Leaderboard1 | 728 × 90 | Leaderboard | 8.09 |
| Leaderboard1 | 930 × 180 | Top banner | 5.17 |
| Leaderboard1 | 970 × 90 | Large leaderboard | 10.78 |
| Leaderboard1 | 970 × 250 | Billboard | 3.88 |
| Leaderboard1 | 980 × 120 | Panorama | 8.17 |
| Mobile1 | 300 × 50 | Mobile banner | 6.00 |
| Mobile1 | 320 × 50 | Mobile banner | 6.40 |
| Mobile1 | 320 × 100 | Large mobile banner | 3.20 |
Sizes and names from Google Ads Help, Uploaded display ads specifications, read on 27 October 2026. Width ÷ height worked out from each size.
Some sizes show only in certain regions, Google notes, so a size missing from your reports may be one your audience’s region does not serve.1
Step 2Make every file fit Google’s limits
Image ads have strict file limits, and they apply to every size, including the largest:
| Limit | What Google lists |
|---|---|
| File types | GIF, JPG, PNG |
| Largest file | 150 KB |
| Animation length | 30 seconds or less; it may loop, but must stop by 30 seconds |
| Animation speed | Slower than 5 frames a second |
From Google Ads Help, Uploaded display ads specifications, read on 27 October 2026.
The 150 KB limit is the one that catches people: a 970 × 250 billboard with a photo, saved at full quality, can be larger. Export as JPG for photos and PNG for flat colour and type, and lower the quality on the largest sizes until each file passes, checking that the small text still reads.
Step 3Group the sizes into four layouts
Sizes with similar shapes can share a layout, scaled. Grouped by width ÷ height, the 20 sizes fall into four layouts:
| Layout | Sizes (px) | How the parts sit |
|---|---|---|
| Near square | 200 × 200, 250 × 250, 300 × 250, 336 × 280, 580 × 400 | Photo above or beside the words, logo in a corner |
| Tall | 120 × 600, 160 × 600, 300 × 600, 300 × 1050, 240 × 400, 250 × 360 | Stacked: logo, photo, headline, price, button |
| Wide | 468 × 60, 728 × 90, 930 × 180, 970 × 90, 970 × 250, 980 × 120 | In a row: photo at one end, words, then price and button |
| Mobile strip | 300 × 50, 320 × 50, 320 × 100 | Logo, one line and a button, little else |
Sizes from Google’s list, grouped by their width ÷ height. Where the parts sit is a starting layout, not Google’s rule.
Lay out one size in each group, then fit the others in the same group to it. A crop of one master across all four would keep 12% of a square’s height on a 728 × 90, which is why the wide and tall groups need their own layouts.
Fixed sizes or responsive display ads
Google offers two kinds of display ad. Image ads show your files exactly as you made them, in the sizes above. Responsive display ads take your headlines, logos, images and descriptions separately and let Google assemble an ad for each slot.2 Responsive ads cover more slots with less work; image ads keep every size looking the way the brand approved it. You can use both: responsive ads for the slots you did not make, and image ads in the sizes the media plan names.
What to drop on the smallest sizes
The mobile strips and the narrow skyscrapers do not have room for every part of the master. Decide before you lay them out which parts each size keeps, and write it down, so the decision is made once rather than on every size.
A common order: keep the logo, the offer and the button on every size; keep the photo where there is room; keep the legal line wherever the ad’s claim needs it, at a size someone can read; shorten the headline on the smallest sizes rather than shrinking it until it cannot be read.
Before the set goes out
Common mistakes
- Cropping one master into every size.The wide and tall sizes lose the logo and the price.
- Saving the billboard at full quality and finding it over 150 KB when it is uploaded.
- Shrinking the legal line on the mobile strip until no one can read it.
Open the master and choose Resize, pick the display sizes from your media plan, and eonik lays out each shape around the same parts, then shows every size side by side for you to check before it makes them.
How to lay out a banner ad →Questions
What are the most used Google Display ad sizes?
Google does not rank them on its specs page, and neither do we: start from the sizes your media plan names. Every size Google accepts for image ads is in the table above, from 300 × 50 to 970 × 250.1
How large can a Google Display image ad file be?
150 KB, for every size, as a GIF, JPG or PNG.1
Can Display ads be animated?
Yes, as GIFs that stop within 30 seconds and run slower than 5 frames a second.1
Sources
- Uploaded display ads specifications, Google Ads Help. The 20 accepted sizes for image ads; GIF, JPG or PNG up to 150 KB; animation up to 30 seconds.Checked 27 Oct 2026
- About common sizes for responsive display ads, Google Ads Help. Common display sizes on computers and mobile.Checked 25 Oct 2026