Learn/Every size
How to resize one ad into every placement
One finished master, every size the media plan asks for, and nothing missing on any of them.
The short answerStart from one finished master and the list of sizes in your media plan. Group the sizes by shape, then lay each shape out again around the same parts (photo, logo, headline, price, button, legal line) instead of cropping. Keep text out of each placement’s safe zone, and check every size against the master before the set goes for approval.
- A size is a shape first. Tall, portrait, square and banner sizes each need their own layout.
- Cropping a square master to a 728×90 banner keeps 12% of its height. Laying it out again keeps every part.
- On Instagram Stories and Reels, Meta asks you to keep 14% of the top, 35% of the bottom and 6% of each side clear of text and logos.1
- What goes missing on a launch is small: the price on one size, the legal line on the smallest banner. Check those on every size.
On this page
A launch is rarely one ad. The media plan lists a feed size, a story size and a row of display banners, and every one of them has to carry the same product, the same price and the same legal line. Resizing is the part of the week that takes the longest and gets the least attention, which is why it is where mistakes ship.
- The finished master. Its layers, if you have them (the PSD, or the project file), make every step easier.
- The media plan’s list of sizes, with the placement each one is for.
- Your brand’s rules: where the logo sits, the smallest the legal line may be, which parts every size must carry.
Step 1List every size, then group them by shape
Write the whole list down before you make any of it. The sizes below are what Meta and Google publish today for the most common placements. Many size charts still give 1080×1920 for Stories; Meta’s own guide now lists 1440×2560, the same 9:16 shape at a higher resolution.1
| Placement | Size (px) | Shape | Width ÷ height |
|---|---|---|---|
| Facebook Feed image3 | 1440×1800 | Portrait, 4:5 | 0.80 |
| Instagram Stories image1 | 1440×2560 | Tall, 9:16 | 0.56 |
| Instagram Reels video2 | 1440×2560 | Tall, 9:16 | 0.56 |
| Display, medium rectangle4 | 300×250 | Near square | 1.20 |
| Display, half page4 | 300×600 | Tall, 1:2 | 0.50 |
| Display, skyscraper4 | 160×600 | Very tall | 0.27 |
| Display, leaderboard4 | 728×90 | Banner | 8.09 |
Google lists these as common sizes for display ads on computers; its list also includes 336×280, 970×90, 468×60, 250×250 and 200×200.4
Now group by shape, not by platform. Divide width by height: the smaller the number, the taller the size. A 300×600 half page (0.50) has more in common with a Story (0.56) than with a 728×90 leaderboard (8.09), so it gets the Story’s layout, not the banner’s. Most plans collapse into four or five shapes, and each shape is one layout to make, not one per size.
Step 2Name the parts every size must carry
Look at the master and list its parts. In most ads there are six: the photo, the logo, the headline, the price or offer, the button, and the legal line. Then decide, with your brand’s rules beside you, which parts every size must keep and which may change form on a small one.
Arc 01.
- 1Photo
- 2Logo
- 3Headline
- 4Price
- 5Button
- 6Legal line
The price and the legal line are the two to settle first. They are what an approver checks, and they are what falls off a small banner. A legal line that has to appear in full sets the smallest size it can be printed at, so a 160×600 skyscraper may need the headline shorter to make room for it.
Step 3Lay each shape out again; don’t crop
Cropping keeps one window of the master and throws the rest away. Scale a square master to 728 pixels wide and a 728×90 banner keeps 90 of those 728 pixels of height, 12% of the ad. The headline is cut, and the price and legal line are gone.
Laying out means placing the same parts again in the room each shape has:
- Tall (9:16, 1:2): stack them. Logo and headline at the top, the photo in the middle, price and button below it, the legal line last.
- Portrait and square (4:5, 1:1, 300×250): the master’s own layout, with the photo behind and the copy over it.
- Banner (728×90, 970×90): a row. The photo at one end, the headline beside it, price and button at the other end, the legal line under them.
- Very tall (160×600): a narrow stack. The headline breaks onto more lines and the button sits under the price.
Going from 4:5 to 9:16 is the one change that tempts a crop, because the shapes look close. They are not: a 9:16 frame cut from a 4:5 master keeps 70% of its width, and the edges it loses are usually where the logo and the price sit.
Arc 01.
Arc 01.
Arc 01.
Arc 01.
mile.
Arc
01.
Step 4Keep text out of the safe zone
On Stories and Reels, the platform draws its own things over your ad: Meta names the profile icon and the call-to-action. Its guide asks you to keep roughly 14% of the top, 35% of the bottom and 6% of each side free of text, logos and other key parts, so nothing is covered.12
| At this size | Keep clear at the top | At the bottom | Each side | Room left for text |
|---|---|---|---|---|
| 1440×2560 | 358 px | 896 px | 86 px | 1267×1306 px |
| 1080×1920 | 269 px | 672 px | 65 px | 950×979 px |
Meta’s percentages, worked out for each size.1
Arc 01.
The safe zone takes away more than half of a Story’s height for text, which is why a tall layout is not the square layout stretched. Put the safe zone on the tall layout before you place any copy, then fit the copy into what is left.
Step 5Check every size against the master
Check the whole set side by side, not one size at a time. Mistakes hide in the sizes nobody opens: the fifth banner, the smallest skyscraper. Go through this list for every size before anyone else sees it.
Common mistakes
- Cropping the master to every size.It is fast and it loses the parts at the edges, which are usually the logo and the price.
- Changing the price on the master after the sizes are made.Now every size is wrong. Make the change on one size and apply it to all of them, or settle the copy before you resize.
- Putting the legal line at the very bottom of a Story.That is inside the 35% band the platform covers.
- Checking only the sizes you look at most.The feed and story sizes get looked at; the banners get shipped.
Open the master and choose Resize. Pick the sizes from your media plan, and eonik lays out each shape again around the same parts, then shows every size side by side for you to check before it makes them. Change the price on one size, and you can apply it to every size at once.
See Resize →Questions
Which size should the master be?
The shape most of your sizes share, so the fewest sizes need a new layout. If most of the plan is Stories and Reels, make the master tall at 1440×2560; if it is mostly feed, make it 4:5 at 1440×1800. Make it at the largest size you need, so nothing is scaled up.13
Does the safe zone apply to feed ads?
Meta gives the 14%, 35% and 6% numbers on its Stories and Reels pages. Its Feed image page lists the 4:5 shape and the 1440×1800 size, and no safe zone. If the same ad also runs as a Story, lay it out again at 9:16; the Story’s bands apply to that size.13
Can a 300×600 use the Story layout?
Yes, as a starting point. Both are tall (0.50 and 0.56 width to height), so the parts stack the same way. The half page has no platform bands to keep clear, so its copy can sit closer to the top and bottom than a Story’s can.4
Sources
- Image ad specs on Instagram Stories, Meta Ads Guide. 9:16, 1440×2560, and the 14% / 35% / 6% safe zone.Checked 25 Oct 2026
- Video ad specs on Instagram Reels, Meta Ads Guide. 9:16, 1440×2560, the same safe zone.Checked 25 Oct 2026
- Image ad specs, Facebook Feed, Meta Ads Guide. 4:5, 1440×1800.Checked 25 Oct 2026
- About common sizes for responsive display ads, Google Ads Help. Common display sizes on computers and mobile.Checked 25 Oct 2026