Creative patterns to study
Buffy purpose-led creative balances mission hooks with product proof — Hold Rate requires early tangible benefit, not only values.
Sustainability claim hooks on Sustainable Brands ads need specific, verifiable proof points; vague green claims underperform.
Founder story and supply-chain transparency hooks appear on Buffy; test against product-demo-first openings.
Premium pricing on Buffy needs social proof and quality anchors early — note pacing vs fast-DR categories.