Creative patterns to study
Gamification and streak hooks; playful brand voice
Outcome hooks — language progress in opening seconds
Character/mascot pattern interrupts; sound-off caption heavy
DuolingoAd Library
What can I learn from Duolingo Meta ads?
The Duolingo ad library shows hook types, creative styles, emotions, and CTAs used in live Meta campaigns. Use these patterns to inform your own on-brand variant tests — eonik helps you produce finished cuts, not copy competitors blindly.
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How to use these patterns
Observation informs hypotheses. Production and testing discipline turn patterns into on-brand variants you approve.
Test ideas from this library
Streak/gamification hook vs outcome hook
Mascot interrupt vs user testimonial opening
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