Creative patterns to study
AI avatar demo hooks — avatar speaking in first 3 seconds
Use-case vertical hooks (sales, training, marketing)
Before/after production cost hooks for DR variants
HeyGenAd Library
What can I learn from HeyGen Meta ads?
The HeyGen ad library shows hook types, creative styles, emotions, and CTAs used in live Meta campaigns. Use these patterns to inform your own on-brand variant tests — eonik helps you produce finished cuts, not copy competitors blindly.
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How to use these patterns
Observation informs hypotheses. Production and testing discipline turn patterns into on-brand variants you approve.
Test ideas from this library
Vertical use-case hook bank
Cost-savings pain-point vs demo-first opening
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AI Products industry library
The fastest-growing ad category globally. HeyGen, Synthesia, Character.AI, Perplexity. AI brands spending heavily on Meta right now. See what creative formats and hooks they use to explain and sell new technology.
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