Creative patterns to study
Intercom B2B DR uses ROI and pain-point hooks — quantify problem cost before product reveal when possible.
Explainer pacing on SaaS ads balances credibility with speed; Hold Rate fails when jargon-heavy hooks delay demo.
Case study and logo proof hooks appear mid-body on Intercom; test whether moving proof to frame one improves Hook Rate.
Webinar, demo, and free-trial CTAs vary by funnel stage on Intercom — note which CTA architecture scales.