Creative patterns to study
OYO travel ads use destination aspiration hooks — scenery and experience before price on many top performers.
Deal and countdown urgency hooks spike on Travel seasonal campaigns; Hold Rate sensitive to delayed price reveal.
User-generated trip content hooks on OYO outperform polished stock in many feeds — note native pacing.
App download and booking CTAs vary by funnel; map hook-to-CTA alignment on OYO active ads.