Learn/Every size

Facebook ad sizes for 2026

The size, shape, safe zone and limits Meta publishes for each Facebook placement, read from Meta’s own Ads Guide, and how to make the set from one master.

Abinash SenapatiFounder, eonikUpdated 27 Oct 20265 min readEvery size checked against Meta’s Ads Guide on 27 Oct 2026

The short answerMeta’s Ads Guide lists 1440 × 1800 (4:5) for Facebook Feed images and video, and 1440 × 2560 (9:16) for Facebook Stories and Reels, keeping 14% of the top, 35% of the bottom and 6% of each side clear on Stories.¹² Marketplace, search results and the right column take 1:1 at least 1080 × 1080.⁵

Feed is 4:5 at 1440 × 1800, for images and for video.¹⁹
Stories and Reels are 9:16 at 1440 × 2560. Many charts still say 1080 × 1920; that is the same shape at a lower resolution.²³
On Stories, Meta asks you to keep about 14% of the top, 35% of the bottom and 6% of each side clear of text and logos.²
Three shapes cover every Facebook placement: 4:5, 9:16 and 1:1. Make one master for each, not one per placement.

On this page

Facebook ads run in more places than most teams make sizes for: the Feed, Stories, Reels, Marketplace, search results, the right column on a computer and the breaks inside other people’s videos. Meta publishes a size and a shape for each, and they are not all the same, so a set made for the Feed alone gets cropped or letterboxed everywhere else.

Every value below was read from Meta’s own Ads Guide on 27 October 2026, one page per placement, and each row links to its page. Where Meta’s wording is unusual, the table keeps it.

What you need

The list of placements your campaign runs on, from the media plan or Ads Manager.
Your finished master, with its layers if you have them (the PSD or the project file).
The brand’s rules: where the logo sits, the smallest the legal line may be.

Step 1Look up the image size for each placement

Start with the placements your campaign actually runs on. If you leave placements on automatic, Meta can show the ad in any of these, so make the shapes they need or the ad will be fitted for you.

Placement	Shape	Size Meta lists (px)	Keep clear	Limits
Facebook Feed¹	4:5	1440 × 1800	None given	JPG or PNG, up to 30 MB, at least 600 px wide
Facebook Stories²	9:16	1440 × 2560	14% top, 35% bottom, 6% each side	JPG or PNG, up to 30 MB, at least 500 px wide
Facebook Reels³	9:16	1440 × 2560	Meta advises no text on the image	JPG or PNG, up to 30 MB, at least 600 × 600 px
Facebook video feeds⁴	1.91:1 to 4:5	1440 × 1440 (1:1), 1440 × 1800 (4:5)	None given	JPG or PNG, up to 30 MB, at least 600 px wide
Facebook Marketplace⁵	1:1	at least 1080 × 1080	None given	JPG or PNG, up to 30 MB
Facebook search results⁶	1.91:1 to 1:1	at least 1080 × 1080	None given	JPG or PNG, up to 30 MB, at least 600 × 600 px
Facebook right column⁷	1:1	at least 1080 × 1080	Meta advises no text on the image	JPG or PNG, at least 254 × 133 px
Facebook in-stream video⁸	1.91:1 to 1:1	at least 1080 × 1080	Meta advises no text on the image	JPG or PNG, up to 30 MB, at least 600 × 600 px

Image ads, as Meta’s Ads Guide lists them for each placement, read on 27 October 2026. “Keep clear” is Meta’s own advice where it gives any.

Two placements come with a warning rather than a size: on Reels and in the right column, Meta recommends no text on the image at all, because the picture is shown small or under the platform’s own buttons.

Step 2Look up the video size for each placement

Video uses the same shapes as images on most placements, with two differences: in-stream video, which plays inside other videos, takes 16:9 or 1:1, and each placement has its own length limits.

Placement	Shape	Size Meta lists (px)	Keep clear	Limits
Facebook Feed⁹	4:5	1440 × 1800	None given	MP4, MOV or GIF, 1 second to 241 minutes, up to 4 GB
Facebook Stories¹⁰	9:16	1440 × 2560	14% top, 35% bottom, 6% each side	MP4, MOV or GIF, 1 second to 3 minutes, up to 4 GB
Facebook Reels¹¹	9:16	1440 × 2560	None given	MP4, MOV or GIF, no maximum length, up to 4 GB
Facebook Marketplace¹²	1:1	at least 1080 × 1080	None given	MP4, MOV or GIF, 1 second to 241 minutes, up to 4 GB
Facebook search results¹³	1:1	at least 1080 × 1080	None given	MP4, MOV or GIF, 1 second to 241 minutes, up to 4 GB
Facebook right column¹⁴	1:1, or 4:5 on mobile only	1440 × 1440 (1:1), 1440 × 1800 (4:5)	None given	MP4, MOV or GIF, 1 second to 241 minutes, up to 4 GB
Facebook in-stream video¹⁵	16:9 or 1:1	at least 1080 × 1080	None given	MP4, MOV or GIF, 5 to 15 seconds on desktop, 5 seconds to 10 minutes on mobile

Video ads, as Meta’s Ads Guide lists them for each placement, read on 27 October 2026.

Meta also asks for H.264 video with square pixels, a fixed frame rate and stereo AAC sound at 128 kbps or more on these placements. Exporting once at those settings saves a rejection later.

Step 3Keep the tall sizes clear where Meta asks

On Stories, Meta’s profile picture covers the top of the ad and the call to action covers the bottom. Its advice is to keep about 14% of the top, 35% of the bottom and 6% of each side free of text, logos and other key parts. In pixels, at the two resolutions you will meet:

Size	Keep clear at the top	At the bottom	Each side
1440 × 2560	358 px	896 px	86 px
1080 × 1920	269 px	672 px	65 px

Worked out from Meta’s 14%, 35% and 6%, rounded to the nearest pixel.

Messenger Stories have their own numbers: about 14% (250 px) at the top and 20% (340 px) at the bottom for images, and 14% top and bottom for video.¹⁶¹⁷ If the same tall ad runs on Facebook and Messenger, keep to the larger bands and it is clear on both.

Step 4Make one master per shape, then lay out the rest

Group the placements by shape before you make anything. Every Facebook placement in the tables above falls into one of three shapes, so three layouts cover the set:

Shape	Placements	Make it at
4:5, portrait	Feed, video feeds¹⁴	1440 × 1800
9:16, tall	Stories, Reels, Messenger Stories²³	1440 × 2560
1:1, square	Marketplace, search results, right column, in-stream⁵⁶	1440 × 1440

The placements Meta lists for each shape. 1440 × 1440 is the square size Meta lists for video feeds; the other square placements ask for at least 1080 × 1080, so 1440 × 1440 serves them all.

Make the shape most of your placements share first, at the largest size you need, so nothing is scaled up. Then lay the other two out again around the same parts (the photo, logo, headline, price, button and legal line) rather than cropping: a crop from 4:5 to 9:16 keeps the middle and loses what sits at the top and bottom, which is usually the logo and the price.

Before the set goes out

Each placement has a file in its shapeNot a 4:5 file stretched into a tall placement.
Nothing important in the tall sizes’ bandsTop, bottom and both sides, on every 9:16 size.
The price and legal line match the masterOn every size, including the square ones.
Each file is named by placement and sizeSo whoever uploads it never has to guess.

Common mistakes

Using the Feed file everywhere.Meta fits it into Stories and Reels for you, with bars or a crop you did not choose.
Putting the legal line at the bottom of a Story.It sits inside the band the call to action covers.
Making the tall size at 1080 × 1920 because an old chart said so, then scaling it up when a sharper file is asked for.
Adding text to Reels images and the right column, where Meta advises none.

Doing this in eonik

Open the master and choose Resize, pick the placements from your media plan, and eonik lays out each shape again around the same parts, then shows every size side by side for you to check before it makes them.

How to resize one ad into every placement →

Questions

Is 1080 × 1920 still right for Facebook Stories?

It is the same 9:16 shape, and Meta’s pages for some placements, such as Messenger Stories video, still list it. For Facebook Stories and Reels, Meta now lists 1440 × 2560, so make tall masters at that size and they scale down cleanly.²¹⁷

Which Facebook placements should have no text on the image?

Meta recommends no text on images for Reels and for the right column, because the image is shown small or under the platform’s own buttons. Put the words in the ad’s text fields instead.³⁷

Can one video serve the Feed and Stories?

Only by being fitted into a shape it was not made for. Feed video is 4:5 and Stories video is 9:16 on Meta’s pages, so make both, laid out for each, and choose them per placement in Ads Manager.⁹¹⁰

Sources

Image ad specs, Facebook Feed, Meta Ads Guide. 4:5, 1440 × 1800.Checked 27 Oct 2026
Image ad specs, Facebook Stories, Meta Ads Guide. 9:16, 1440 × 2560, the 14% / 35% / 6% safe zone.Checked 27 Oct 2026
Image ad specs, ads on Facebook Reels, Meta Ads Guide. 9:16, 1440 × 2560, no text on images.Checked 27 Oct 2026
Image ad specs, Facebook video feeds, Meta Ads Guide. 1:1 at 1440 × 1440, 4:5 at 1440 × 1800.Checked 27 Oct 2026
Image ad specs, Facebook Marketplace, Meta Ads Guide. 1:1, at least 1080 × 1080.Checked 27 Oct 2026
Image ad specs, Facebook search results, Meta Ads Guide. 1.91:1 to 1:1, at least 1080 × 1080.Checked 27 Oct 2026
Image ad specs, Facebook right column, Meta Ads Guide. 1:1, at least 1080 × 1080, no text on images.Checked 27 Oct 2026
Image ad specs, Facebook in-stream video, Meta Ads Guide. 1.91:1 to 1:1, at least 1080 × 1080.Checked 27 Oct 2026
Video ad specs, Facebook Feed, Meta Ads Guide. 4:5, 1440 × 1800.Checked 27 Oct 2026
Video ad specs, Facebook Stories, Meta Ads Guide. 9:16, 1440 × 2560, the 14% / 35% / 6% safe zone.Checked 27 Oct 2026
Video ad specs, ads on Facebook Reels, Meta Ads Guide. 9:16 recommended, 1440 × 2560.Checked 27 Oct 2026
Video ad specs, Facebook Marketplace, Meta Ads Guide. 1:1, at least 1080 × 1080.Checked 27 Oct 2026
Video ad specs, Facebook search results, Meta Ads Guide. 1:1, at least 1080 × 1080.Checked 27 Oct 2026
Video ad specs, Facebook right column, Meta Ads Guide. 1:1 or 4:5 on mobile only.Checked 27 Oct 2026
Video ad specs, Facebook in-stream video, Meta Ads Guide. 16:9 or 1:1, length by device.Checked 27 Oct 2026
Image ad specs, Messenger Stories, Meta Ads Guide. 9:16, 14% top and 20% bottom.Checked 27 Oct 2026
Video ad specs, Messenger Stories, Meta Ads Guide. 9:16, 1080 × 1920, 14% top and bottom.Checked 27 Oct 2026

Learn/Every size

Facebook ad sizes for 2026

The size, shape, safe zone and limits Meta publishes for each Facebook placement, read from Meta’s own Ads Guide, and how to make the set from one master.

Abinash SenapatiFounder, eonikUpdated 27 Oct 20265 min readEvery size checked against Meta’s Ads Guide on 27 Oct 2026

Feed is 4:5 at 1440 × 1800, for images and for video.¹⁹
Stories and Reels are 9:16 at 1440 × 2560. Many charts still say 1080 × 1920; that is the same shape at a lower resolution.²³
On Stories, Meta asks you to keep about 14% of the top, 35% of the bottom and 6% of each side clear of text and logos.²
Three shapes cover every Facebook placement: 4:5, 9:16 and 1:1. Make one master for each, not one per placement.

On this page

Every value below was read from Meta’s own Ads Guide on 27 October 2026, one page per placement, and each row links to its page. Where Meta’s wording is unusual, the table keeps it.

What you need

The list of placements your campaign runs on, from the media plan or Ads Manager.
Your finished master, with its layers if you have them (the PSD or the project file).
The brand’s rules: where the logo sits, the smallest the legal line may be.

Step 1Look up the image size for each placement

Start with the placements your campaign actually runs on. If you leave placements on automatic, Meta can show the ad in any of these, so make the shapes they need or the ad will be fitted for you.

Placement	Shape	Size Meta lists (px)	Keep clear	Limits
Facebook Feed¹	4:5	1440 × 1800	None given	JPG or PNG, up to 30 MB, at least 600 px wide
Facebook Stories²	9:16	1440 × 2560	14% top, 35% bottom, 6% each side	JPG or PNG, up to 30 MB, at least 500 px wide
Facebook Reels³	9:16	1440 × 2560	Meta advises no text on the image	JPG or PNG, up to 30 MB, at least 600 × 600 px
Facebook video feeds⁴	1.91:1 to 4:5	1440 × 1440 (1:1), 1440 × 1800 (4:5)	None given	JPG or PNG, up to 30 MB, at least 600 px wide
Facebook Marketplace⁵	1:1	at least 1080 × 1080	None given	JPG or PNG, up to 30 MB
Facebook search results⁶	1.91:1 to 1:1	at least 1080 × 1080	None given	JPG or PNG, up to 30 MB, at least 600 × 600 px
Facebook right column⁷	1:1	at least 1080 × 1080	Meta advises no text on the image	JPG or PNG, at least 254 × 133 px
Facebook in-stream video⁸	1.91:1 to 1:1	at least 1080 × 1080	Meta advises no text on the image	JPG or PNG, up to 30 MB, at least 600 × 600 px

Image ads, as Meta’s Ads Guide lists them for each placement, read on 27 October 2026. “Keep clear” is Meta’s own advice where it gives any.

Step 2Look up the video size for each placement

Video uses the same shapes as images on most placements, with two differences: in-stream video, which plays inside other videos, takes 16:9 or 1:1, and each placement has its own length limits.

Placement	Shape	Size Meta lists (px)	Keep clear	Limits
Facebook Feed⁹	4:5	1440 × 1800	None given	MP4, MOV or GIF, 1 second to 241 minutes, up to 4 GB
Facebook Stories¹⁰	9:16	1440 × 2560	14% top, 35% bottom, 6% each side	MP4, MOV or GIF, 1 second to 3 minutes, up to 4 GB
Facebook Reels¹¹	9:16	1440 × 2560	None given	MP4, MOV or GIF, no maximum length, up to 4 GB
Facebook Marketplace¹²	1:1	at least 1080 × 1080	None given	MP4, MOV or GIF, 1 second to 241 minutes, up to 4 GB
Facebook search results¹³	1:1	at least 1080 × 1080	None given	MP4, MOV or GIF, 1 second to 241 minutes, up to 4 GB
Facebook right column¹⁴	1:1, or 4:5 on mobile only	1440 × 1440 (1:1), 1440 × 1800 (4:5)	None given	MP4, MOV or GIF, 1 second to 241 minutes, up to 4 GB
Facebook in-stream video¹⁵	16:9 or 1:1	at least 1080 × 1080	None given	MP4, MOV or GIF, 5 to 15 seconds on desktop, 5 seconds to 10 minutes on mobile

Video ads, as Meta’s Ads Guide lists them for each placement, read on 27 October 2026.

Meta also asks for H.264 video with square pixels, a fixed frame rate and stereo AAC sound at 128 kbps or more on these placements. Exporting once at those settings saves a rejection later.

Step 3Keep the tall sizes clear where Meta asks

Size	Keep clear at the top	At the bottom	Each side
1440 × 2560	358 px	896 px	86 px
1080 × 1920	269 px	672 px	65 px

Worked out from Meta’s 14%, 35% and 6%, rounded to the nearest pixel.

Step 4Make one master per shape, then lay out the rest

Group the placements by shape before you make anything. Every Facebook placement in the tables above falls into one of three shapes, so three layouts cover the set:

Shape	Placements	Make it at
4:5, portrait	Feed, video feeds¹⁴	1440 × 1800
9:16, tall	Stories, Reels, Messenger Stories²³	1440 × 2560
1:1, square	Marketplace, search results, right column, in-stream⁵⁶	1440 × 1440

The placements Meta lists for each shape. 1440 × 1440 is the square size Meta lists for video feeds; the other square placements ask for at least 1080 × 1080, so 1440 × 1440 serves them all.

Before the set goes out

Each placement has a file in its shapeNot a 4:5 file stretched into a tall placement.
Nothing important in the tall sizes’ bandsTop, bottom and both sides, on every 9:16 size.
The price and legal line match the masterOn every size, including the square ones.
Each file is named by placement and sizeSo whoever uploads it never has to guess.

Common mistakes

Using the Feed file everywhere.Meta fits it into Stories and Reels for you, with bars or a crop you did not choose.
Putting the legal line at the bottom of a Story.It sits inside the band the call to action covers.
Making the tall size at 1080 × 1920 because an old chart said so, then scaling it up when a sharper file is asked for.
Adding text to Reels images and the right column, where Meta advises none.

Doing this in eonik

How to resize one ad into every placement →

Questions

Is 1080 × 1920 still right for Facebook Stories?

Which Facebook placements should have no text on the image?

Meta recommends no text on images for Reels and for the right column, because the image is shown small or under the platform’s own buttons. Put the words in the ad’s text fields instead.³⁷

Can one video serve the Feed and Stories?

Sources

Image ad specs, Facebook Feed, Meta Ads Guide. 4:5, 1440 × 1800.Checked 27 Oct 2026
Image ad specs, Facebook Stories, Meta Ads Guide. 9:16, 1440 × 2560, the 14% / 35% / 6% safe zone.Checked 27 Oct 2026
Image ad specs, ads on Facebook Reels, Meta Ads Guide. 9:16, 1440 × 2560, no text on images.Checked 27 Oct 2026
Image ad specs, Facebook video feeds, Meta Ads Guide. 1:1 at 1440 × 1440, 4:5 at 1440 × 1800.Checked 27 Oct 2026
Image ad specs, Facebook Marketplace, Meta Ads Guide. 1:1, at least 1080 × 1080.Checked 27 Oct 2026
Image ad specs, Facebook search results, Meta Ads Guide. 1.91:1 to 1:1, at least 1080 × 1080.Checked 27 Oct 2026
Image ad specs, Facebook right column, Meta Ads Guide. 1:1, at least 1080 × 1080, no text on images.Checked 27 Oct 2026
Image ad specs, Facebook in-stream video, Meta Ads Guide. 1.91:1 to 1:1, at least 1080 × 1080.Checked 27 Oct 2026
Video ad specs, Facebook Feed, Meta Ads Guide. 4:5, 1440 × 1800.Checked 27 Oct 2026
Video ad specs, Facebook Stories, Meta Ads Guide. 9:16, 1440 × 2560, the 14% / 35% / 6% safe zone.Checked 27 Oct 2026
Video ad specs, ads on Facebook Reels, Meta Ads Guide. 9:16 recommended, 1440 × 2560.Checked 27 Oct 2026
Video ad specs, Facebook Marketplace, Meta Ads Guide. 1:1, at least 1080 × 1080.Checked 27 Oct 2026
Video ad specs, Facebook search results, Meta Ads Guide. 1:1, at least 1080 × 1080.Checked 27 Oct 2026
Video ad specs, Facebook right column, Meta Ads Guide. 1:1 or 4:5 on mobile only.Checked 27 Oct 2026
Video ad specs, Facebook in-stream video, Meta Ads Guide. 16:9 or 1:1, length by device.Checked 27 Oct 2026
Image ad specs, Messenger Stories, Meta Ads Guide. 9:16, 14% top and 20% bottom.Checked 27 Oct 2026
Video ad specs, Messenger Stories, Meta Ads Guide. 9:16, 1080 × 1920, 14% top and bottom.Checked 27 Oct 2026

Facebook ad sizes for 2026

Step 1Look up the image size for each placement

Step 2Look up the video size for each placement

Step 3Keep the tall sizes clear where Meta asks

Step 4Make one master per shape, then lay out the rest

Before the set goes out

Common mistakes

Questions

Is 1080 × 1920 still right for Facebook Stories?

Which Facebook placements should have no text on the image?

Can one video serve the Feed and Stories?

Sources

Make your next ad in eonik.

Facebook ad sizes for 2026

Step 1Look up the image size for each placement

Step 2Look up the video size for each placement

Step 3Keep the tall sizes clear where Meta asks

Step 4Make one master per shape, then lay out the rest

Before the set goes out

Common mistakes

Questions

Is 1080 × 1920 still right for Facebook Stories?

Which Facebook placements should have no text on the image?

Can one video serve the Feed and Stories?

Sources

Make your next ad in eonik.

Facebook ad sizes for 2026

Step 1Look up the image size for each placement

Step 2Look up the video size for each placement

Step 3Keep the tall sizes clear where Meta asks

Step 4Make one master per shape, then lay out the rest

Before the set goes out

Common mistakes

Questions

Is 1080 × 1920 still right for Facebook Stories?

Which Facebook placements should have no text on the image?

Can one video serve the Feed and Stories?

Sources

Read next

Make your next ad in eonik.

Facebook ad sizes for 2026

Step 1Look up the image size for each placement

Step 2Look up the video size for each placement

Step 3Keep the tall sizes clear where Meta asks

Step 4Make one master per shape, then lay out the rest

Before the set goes out

Common mistakes

Questions

Is 1080 × 1920 still right for Facebook Stories?

Which Facebook placements should have no text on the image?

Can one video serve the Feed and Stories?

Sources

Read next

Make your next ad in eonik.