Creative patterns to study
Clinical ingredient naming in hooks — high information density
Minimal production; proof via before/after and routine logic
Price-value hooks common; Hold Rate from educational payoff
The OrdinaryAd Library
What can I learn from The Ordinary Meta ads?
The The Ordinary ad library shows hook types, creative styles, emotions, and CTAs used in live Meta campaigns. Use these patterns to inform your own on-brand variant tests — eonik helps you produce finished cuts, not copy competitors blindly.
How to use these patterns
Observation informs hypotheses. Production and testing discipline turn patterns into on-brand variants you approve.
Test ideas from this library
Ingredient name hooks vs outcome hooks
Routine explainer pacing variants
Your next adwithout the busywork.
You direct. eonik assembles. You ship.
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Takes 60 seconds