Creative patterns to study
Inclusive shade-range proof in opening seconds
Celebrity-adjacent UGC with premium pacing
Fenty Beauty Meta ads often lead with texture macros, before/after proof, or ingredient callouts in the first 3 seconds. Study which visual anchor stops the scroll with sound off.
Beauty DR on Fenty Beauty frequently pairs creator UGC bodies with bold text overlays; note pacing between hook reveal and product demo payoff for Hold Rate.