Creative patterns to study
Vegan/clean positioning hooks; vibrant palette
Gen-Z pacing with trend-aware audio beds
Plum Goodness Meta ads often lead with texture macros, before/after proof, or ingredient callouts in the first 3 seconds. Study which visual anchor stops the scroll with sound off.
Beauty DR on Plum Goodness frequently pairs creator UGC bodies with bold text overlays; note pacing between hook reveal and product demo payoff for Hold Rate.