Creative patterns to study
Ingredient-forward hooks; education-led Hold Rate dependency
Clean aesthetic; pattern-interrupt via texture and application macros
Drunk Elephant Meta ads often lead with texture macros, before/after proof, or ingredient callouts in the first 3 seconds. Study which visual anchor stops the scroll with sound off.
Beauty DR on Drunk Elephant frequently pairs creator UGC bodies with bold text overlays; note pacing between hook reveal and product demo payoff for Hold Rate.