Creative patterns to study
Clean beauty UGC; skin-first hooks with product in frame two
Inclusive shade proof; social proof via real-skin texture
Ilia Beauty Meta ads often lead with texture macros, before/after proof, or ingredient callouts in the first 3 seconds. Study which visual anchor stops the scroll with sound off.
Beauty DR on Ilia Beauty frequently pairs creator UGC bodies with bold text overlays; note pacing between hook reveal and product demo payoff for Hold Rate.